PROJECT 14/16
Role
Art Direction
Design Strategy
Concept Development
Visual Design
Creative Fields
UI/UX
Web Design
Content Creation
Brand
Samvardhana Motherson Group is an Indian car parts company. One in three cars worldwide has some of their technology build in. They are a leading supplier in automotive industry globally and the group recorded a turnover of USD 6.9 billion (approx) during 2014-15.
They have a lab called Motherson Innovations and are continuously designing & developing car parts of the future.
Project
Design a responsive website with an interactive and modern user experience, with which they can show OEM's what innovative products they are designing and developing.
Together with 3D visual artists The Outpost and developers of Lucas & Mallee, an interactive time travel functionality was created. With this functionality they can showcase all of their innovative products that are yet to come. As a visitor of the website you can travel through time by going from today to tomorrow to after tomorrow, and explore what products they are working on.
If you have a closer look at the 3D visuals, you'll notice that a few things are changing over time. Not only are the vehicles becoming more modern. The people in the car are becoming older as well. And the skyline is becoming more futuristic, as well as the pavement of the road.
Next to the time travel functionality several other interactive functionalities were build in with enables you to explore images and other content.
Let’s start a 📂 together
