Work Experience
Freelance Senior UX / CX / Product Designer & Digital Strategist + Workshop Facilitator
Sander Crombach
(Apr 2015 — present)
• Eye Museum
(Sep 2018 — present)
• Motorrr — Freelance Design Sprint facilitator
(Sep 2018 — present)
• WeMarket
(Jun 2016 + Dec 2017 + Sep 2018)
• University of Amsterdam
(Dec 2017 — Aug 2018)
• Feli (Creative Agency)
(Jul 2018)
• City of Amsterdam
(Mar — Apr 2018)
• T-Mobile / Motorrr
(Apr — Mar + Sep + Nov 2017)
• Zalando SE
(Oct 2017 / in Berlin)
• Vandejong Creative Agency
(Aug 2017)
• Boldking
(Jul 2017)
• Dutch Chamber of Commerce
(Oct 2016 — Jul 2017)
• DLL / 09:30 Creative Agency
(Sep 2016)
• Heijmans
(Jul 2016)
• Yamaha / INDG
(Mar 2016)
Art Director / Senior (UX) Designer
Lucas & Mallee
(Apr 2015 - Jun 2016)
Visual (UX) Designer
Fabrique
(Oct 2013 - Mar 2015)
Founder / Creative Director
Studio Jan Koek
(Sep 2006 - Sep 2013)
Creative Fields
• User Experience design (UX)
• Customer Experience design (CX)
• User Interface design (UI)
• Business Innovation design
• Digital strategy
• Digital Transformation consultancy
• Design / Art Direction
• Design Thinking
• Design Sprint Facilitator
• Product / Visual / Interaction design
• Prototyping
• User flows & Scenarios
• Wireframing & Prototyping
• Team & Stakeholder management
• Customer Journey & Empathy mapping
• Growth Hacking
• Usability testing
• Visual Identities
• Design Systems
• WCAG 2.0 accessibility
• Voice & Text Interface design
• Augmented Interaction design
• Virtual Interaction design
• Concept development
• Online (Re)Branding
• Content creation
• Typography
• Iconography
• Illustration
• Animation
• Print design
Worked for ...
and many more
UX/CX vs Product Design vs Digital Strategy
As an UX/CX Designer I ...
... research my client's target audiences and create personas, map empathy & customer journeys and write test scenarios
... design prototypes and click demos and run and analyse usability tests
... design flowcharts, wireflows, wireframes and interaction designs
As a Product Designer I ...
... design modern visual identities and persuasive user interfaces
... design responsive & mobile websites, (web)apps & webtools, voice & text interfaces, modular grid systems and AR &VR experiences
... design online style guides and design systems (documented visual library guidelines)
As a Digital Strategist I ...
... facilitate workshops and design sprints
... help brands developing their brand strategy and visualising it into a brand book
... guide stakeholders through their digital transformation process while giving presentations
"Sander is one of the most talented, productive and highly collaborative designers I've ever worked with. I hope to have the pleasure of working with him again."
Artur Mkrtchyan
CTO at Collabary by Zalando
As a freelancer I ...
won a Silver Award 🏆 at the 2016 International Visual Identity Awards for the visual identity I designed for the company De Tekstbrouwmeester;
was finalist 🏆 at the Chinese Hiiiibrand Awards 2017, category 'Professional Identity', for the visual identity I designed for the company De Tekstbrouwmeester;
won single-handed a pitch 🏆 against three big design agencies for redesigning the new website of the University of Amsterdam and currently I'm redesigning it;
was mentioned by Adobe and Shopify as one of the 10 UX designers globally to follow on Instagram for inspiration;
was hired by Zalando in Berlin to redesign a digital product / start-up called Collabary, and worked in their HQ in Berlin;
designed digital products for several global brands, including Yamaha, T-Mobile, DLL, Royal FloraHolland and WeMarket;
designed a customer journey flowchart and chatbot interaction prototype for Boldking;
designed an AI machine learning application and a web app called Krachtmeting for the Dutch Chamber of Commerce;
designed a smart robot advise chatbot app for a big insurance company in the Netherlands, in collaboration with agency Feli;
facilitated a unique 1-day UX Master Workshop about UX and Design Thinking in Amsterdam;
facilitated several branding and strategy workshops, for Vandejong Creative Agency among others;
was hired by several (creative) agencies, including INDG, Chunk, Vandejong, 09:30 Creative Agency, Motorrr, Holder, Feli and Ebrella;
designed brand books, visual identities and all sorts of communication tools for several brands, including Heijmans Vastgoed B.V.;
wrote several articles about digital design;
worked with numerous interaction and visual designers, front- and backend developers, AI and machine learning specialists, design studios and recruiters;
turned a hobby into a profession on the side and started a photography career with a brand new portfolio website, selling photos on Shutterstock and sharing hires photos on Unsplash;
love my new workspace at IKEA ...
Design agency I worked for
Lucas & Mallee
At Lucas & Mallee I ...
- directed and won 🏆 an international pitch for a 5 star global hotel brand, defeating design firms from Switzerland, Singapore and Australia;
- went to Bali (Indonesia) to start the project and to visit this global hotel brand;
- was Art Director of several big projects for global brands, including Samvardhana Motherson Group, Starwood Hotels & Resorts and Alila Hotels & Resorts;
- worked for more than 20 different brands, including W Hotels & Resorts, Albert Heijn and AGU;
- worked together with numerous interaction and visual designers, frontend and backend developers;
- followed several online classes in the fields of Dynamic Brand Identity and Photography;
- enjoyed walking during lunchbreaks with our office manager "Balthy", on a leash ...
"Sander is a young dynamic and smart UX designer who's willing to push his work and client to the next level!"
Alonzo Kaya
Director marketing, Commune Hotels & Resorts
Design agency I worked for
Fabrique
At Fabrique I ...
- worked for more than 30 different brands;
- was Art Director of several projects for different brands;
- worked in teams with the agile-methode scrum on different projects, like ING.com;
- worked on award-winning projects, like Staatsloterij.nl;
- designed mobile websites and apps for different brands, including Gamma;
- made (online) styleguides for (international) brands like 3Suisses and Intergamma;
- was part of multiple usability tests while working on different projects, like Catharijneconvent.nl;
- followed multiple Merk Stuur Ontwerp (brand design) courses;
- worked together with numerous interaction and visual designers, frontend and backend developers;
- loved staring at post-its on walls ...
"I would recommend Sander for every team or agency with room for an elegant, charming and brilliant art director"
Hans Leijdekkers
Creative Director, Fabrique
Design agency I founded
Studio Jan Koek
At Studio Jan Koek I ...
- cofounded an independent design studio and worked there for 7 years (2006 - 2013);
- worked on more than 250 different communication projects for over 100 different brands, including Rabobank, 013 popcentre, Effenaar, city of 's-Hertogenbosch, city of Tilburg, ZLTO and Fontys;
- had 1 employee (developer) for three years (2010 - 2013);
- directed 8 interns who studied at the University of Salamanca (Spain), Design Academy (Eindhoven, the Netherlands), St. Joost ('s-Hertogenbosch and Breda, the Netherlands) and Communication & Multimedia Design (Breda, the Netherlands);
- won two times in a row 🏆🏆 the Agendainfo Award for best podium website (design) 013 popcentrum;
- was a winner 🏆 of a Jongehonden pitch;
- designed a magazine called 'Sjel' which was announced Book Of The Week in the popular Dutch soccer magazine 'Voetbal International';
- designed a book that was featured in Editorial Design on Behance;
- worked together with numerous of design studios and design freelancers;
- gathered knowledge about acquisition, client management and (online) marketing;
- enjoyed ordering 'fresh interns' ...
In need of an experienced designer? Let's do a project together!
