With 19 years of experience in digital design, I lead design and development teams and guide stakeholders through successful design transformations, always balancing user needs with business goals, especially in complex enterprise environments. The larger and more challenging the project, the more I thrive.
Inspiring teams to do their best work and creating an environment where they feel truly motivated is one of my core strengths. I’ve built and led multiple teams that consistently deliver high quality results, and fostering that kind of environment is what drives me most.
Given my extensive experience with large enterprises, particularly on large scale redesigns for platforms serving millions of users, I seek out ambitious, high impact clients that align with my expertise and values.
I’m passionate about creating smart, user friendly experiences that solve real problems and drive business success. To me, great design isn’t just about aesthetics, it’s about impact. It engages users, delivers measurable results, and supports strategic goals. Striking that balance is what I do best, and it is what sets me apart as a designer.
Fortune 500 / Enterprise corporations

Hired by DNA.inc
Led a team of four designers from Spain and the Netherlands and collaborated with New York teams to redesign the website of one of the biggest U.S. audio platforms with over 140 million annual visits, resulting in a 4.3% increase in sales rate after launch.

Designed and experiment tested cross-platform wishlist features with tens of millions of daily visitors, for the world's leader in online travel.

Designed a new sales funnel for purchasing a fixed telecom package for home use, designed for one of the largest mobile communications companies worldwide.

Designed a brand new consumer IoT smartphone app to transform your home into a smart home, for a well-known Fortune 500 company.

Redesigned of a smartphone app and desktop web app for in-house startup Collabary, part of a world-famous e-commerce enterprise.
Large enterprises

Led the redesign of EVBox.com, driving a 15% boost in conversion for a global company with over 550,000 EV chargers.

Hired by Qikker Online
Redesign of an energy consumption and generation insight app for the largest sustainable energy provider in the Netherlands.

Hired by Fabrique
Designed their new website with brand new design system.

Hired by Vandejong

Designed their applications website.


Hired by IceMobile
Helped redesign their supermarket app
Startups and scale-ups

Designing their iOS and Android apps.

A full ecosystem of digital experiences: iOS & Android app, website redesign, new design system, and online magazine.

Hired by Fabrique
Redesigned their website.

Redesigned their website.

Hired by TBWA/X

Designed their online platform.

Redesigned ther sales funnel.

Designed their website.
Public institutions

Led two teams to redesign the website of the largest university in the Netherlands - a 200,000-page giant - with a new modular grid and design system.

Organised and participated in multiple design sprints and designed a new online platform.

Redesigned their website.

Redesigned their website.

Redesigned a part of their website.
Fulltime

Senior Product & UX/UI Designer

Visual / UX Designer

Co-founded & Creative Director
Startups I co-founded

Online distraction-free editor with a multilingual translator, grammar checker, and synonyms library built-in.

Master workshops by inspiring speakers teaching about creating digital products.