Work experience

Freelance Senior UX / Product designer & Digital Strategist

Sander Crombach
(Apr 2015 - present)

•  University of Amsterdam
(Dec 2017 - present)

•  City of Amsterdam 
(Mar 2017 - present)

•  T-Mobile
(Apr - Mar + Sep + Nov 2017)

•  Zalando SE
(Oct 2017 / in Berlin)

•  Vandejong Creative Agency
(Aug 2017)

•  Boldking
(Jul 2017)

•  Dutch Chamber of Commerce
(Oct 2016 - Jul 2017)

•  DLL
(Sep 2016)

•  Heijmans
(Jul 2016)

•  INDG 
(Mar 2016)

Art Director / Senior (UX) Designer
Lucas & Mallee
(Apr 2015 - Jun 2016)


Visual (UX) Designer
Fabrique
(Oct 2013 - Mar 2015)


Founder / Art Director / Visual Designer
Studio Jan Koek
(Sep 2006 - Sep 2013)
 

Creative Fields

•  Design Thinking
•  User Experience design (UX)
•  User Interface design (UI)
•  Business Innovation design
•  Digital strategy
•  Digital Transformation consultancy
•  Design / Art Direction
•  Product / Visual / Interaction design
•  User flows & Scenarios
•  Wireframing & Prototyping
•  Team & Stakeholder management
•  Customer Journey & Empathy mapping
•  Growth Hacking
•  Usability testing
•  Visual Identities
•  Design System design
•  WCAG 2.0 accessibility experience
•  Conversation design / writing
•  Augmented Interaction design
•  Virtual Interaction design
•  Concept development
•  Online (Re)Branding
•  Content creation
•  Typography
•  Iconography
•  Illustration
•  Animation
•  Print design
 

As a UX Designer I ...

... map empathy & customer journeys and run and analyse usability tests with the target audience

... design flowcharts, develop wireframes and interaction designs and design prototypes, click demo's and user interfaces

... guide stakeholders through the digital transformation process while giving presentations and workshops

... design all sorts of user-centric digital products (responsive websites, native apps, AI / Machine Learning apps and AR / VR / 3D and 360º video UX etc.)

As a freelancer I ...

• won a Silver Award 🏆 at the 2016 International Visual Identity Awards for the visual identity I designed for the company De Tekstbrouwmeester;
• was finalist 🏆 at the Chinese Hiiiibrand Awards 2017, category 'Professional Identity', for the same visual identity;
• won a pitch 🏆 against three big design agencies for redesigning the new website of the University of Amsterdam and currently I'm redesigning it;
• was mentioned by Adobe as one of the 10 UX designers globally to follow on Instagram for inspiration;
• have been hired by Zalando in Berlin to redesign a digital product called Collabary;
• designed digital products for several global brands, including Yamaha, T-Mobile, DLL, Royal FloraHolland and WeMarket;
• designed a customer journey flowchart and chatbot interaction prototype for Boldking;
• designed an AI machine learning application and a webtool called Krachtmeting for the Dutch Chamber of Commerce;
• facilitated several branding and strategy workshops, for Vandejong Creative Agency among others;
• have been hired by several (creative) agencies, including INDG, Chunk, Vandejong, 09:30 Creative Agency, Motorrr, Holder and Ebrella;
• designed brand books, visual identities and all sorts of communication tools for several brands, including Heijmans Vastgoed B.V.;
• wrote several articles about digital design;
• worked with numerous interaction and visual designers, front- and backend developers, AI and machine learning specialists, design studios and recruiters;
• love my new workspace at IKEA ...
   

At Lucas & Mallee I ...

• directed and won 🏆an international pitch for a 5 star global hotel brand, defeating design firms from Switzerland, Singapore and Australia;
• went to Bali (Indonesia) to start the project and to visit this global hotel brand;
• was Art Director of several big projects for global brands, including Samvardhana Motherson Group, Starwood Hotels & Resorts and Alila Hotels & Resorts;
• worked for more than 20 different brands, including W Hotels & Resorts, Albert Heijn and AGU;
• worked together with numerous interaction and visual designers, frontend and backend developers;
• followed several online classes in the fields of Dynamic Brand Identity and Photography;
• enjoyed walking during lunchbreaks with our office manager "Balthy", on a leash ...
   

At Fabrique I ...

• worked for more than 30 different brands;
• was Art Director of several projects for different brands;
• worked in teams with the agile-methode scrum on different projects, like ING.com;
• worked on award-winning projects, like Staatsloterij.nl;
• designed mobile websites and apps for different brands, including Gamma;
• made (online) styleguides for (international) brands like 3Suisses and Intergamma;
• was part of multiple usability tests while working on different projects, like Catharijneconvent.nl;
• followed multiple Merk Stuur Ontwerp (brand design) courses;
• worked together with numerous interaction and visual designers, frontend and backend developers;
• loved staring at post-its on walls ...
   

At Studio Jan Koek I ...

• cofounded an independent design studio and worked there for 7 years (2006 - 2013);
• worked on more than 250 different communication projects for over 100 different brands, including Rabobank, 013 popcentre, Effenaar, city of 's-Hertogenbosch, city of Tilburg, ZLTO and Fontys;
• had 1 employee (developer) for three years (2010 - 2013);
• directed 8 interns who studied at the University of Salamanca (Spain), Design Academy (Eindhoven, the Netherlands), St. Joost ('s-Hertogenbosch and Breda, the Netherlands) and Communication & Multimedia Design (Breda, the Netherlands);
• won two times in a row 🏆🏆 the Agendainfo Award for best podium website (design) 013 popcentrum;
• winner 🏆 of a Jongehonden pitch;
• designed a magazine called 'Sjel' which was announced Book Of The Week in the popular Dutch soccer magazine 'Voetbal International';
• designed a book that was featured in Editorial Design on Behance;
• worked together with numerous of design studios and design freelancers;
• gathered knowledge about acquisition, client management and (online) marketing;
• enjoyed ordering 'fresh interns' ...