Work Experience

• Eye Film Institute
(Sep 2018 — present)
(6 months)

• Greenchoice / hired by Qikker Online (Digital Agency)
(Feb 2019 — present)

• Motorrr (Digital Agency) — freelance Design Sprint facilitator
(Sep 2018 — present)

• WeMarket
(Jun 2016 + Dec 2017 + Sep 2018)

• University of Amsterdam
(Dec 2017 — Aug 2018)
(10 months)

• Aiden (Creative Agency)
(Jul 2018)

• City of Amsterdam
(Mar — Apr 2018)
(2 months)

• T-Mobile / hired by Motorrr (Digital Agency)
(Apr — May + Sep + Nov 2017)
(4 months)

• Zalando SE
(Oct 2017 / in Berlin)

• Royal FloraHolland / hired by Vandejong (Creative Agency)
(Aug 2017)

• Boldking
(Jul 2017)

• Dutch Chamber of Commerce
(Oct 2016 — Jul 2017)
(10 months)

• DLL / hired by 0930 (Creative Agency)
(Sep 2016)

• Heijmans
(Jul 2016)

• Yamaha / hired by INDG (Creative Agency)
(Mar 2016)

Co-founder / Creative Director
The Master Workshop

(Jan 2019 — present)

Art Director / Senior (UX) Designer
Lucas & Mallee

(Apr 2015 - Jun 2016)

Art Director / Visual (UX) Designer
Fabrique

(Oct 2013 - Mar 2015)

Co-founder / Creative Director / Visual Designer
Studio Jan Koek

(Sep 2006 - Sep 2013)
 

Creative Fields

•  User Experience design (UX)
•  User Interface design (UI)
•  Customer Experience design (CX)
•  Information Architecture (IA)
•  Team lead
•  Art / Creative / UX Direction
•  Business Innovation design
•  Digital strategy
•  Digital Transformation consultancy
•  Design Thinking
•  Design Sprint Facilitator
•  Workshop Facilitator
•  Product / Visual / Interaction design
•  Prototyping
•  User flows & Scenarios
•  Wireframing & Prototyping
•  Team & Stakeholder management
•  Customer Journey & Empathy mapping
•  Growth Hacking
•  Usability testing
•  Visual Identities
•  Design Systems
•  WCAG 2.0 accessibility
•  Voice & Text Interface design
•  Augmented Interaction design
•  Virtual Interaction design
•  Concept development
•  Online (Re)Branding
•  Content creation
•  Typography
•  Iconography
•  Illustration
•  Animation
•  Print design

As an UX/CX Designer I ...

... research my client's target audiences (CX) and create personas, map empathy & customer journeys and write test scenarios

… design overviews of and solutions for complex information architecture (IA), to solve complex challenges

... design prototypes and click demos, with the client flows in mind (UX), and run and analyse usability tests

... design flowcharts, wireflows, wireframes and interaction designs (UX)

As a Digital Strategist I ...

... facilitate workshops and design sprints

... help brands developing their brand strategy and visualising it into a brand book / design system

... guide stakeholders through their digital transformation process while giving presentations and creating roadmaps

... lead teams in their (design and development) process

… gather internal (stakeholders) and external (customers) input and analyse it

As a freelancer I ...

• won a Silver Award 🏆 at the 2016 International Visual Identity Awards for the visual identity I designed for the company De Tekstbrouwmeester;

• was finalist 🏆 at the Chinese Hiiiibrand Awards 2017, category 'Professional Identity', for the visual identity I designed for the company De Tekstbrouwmeester;

• won single-handed a pitch 🏆 against three big design agencies for redesigning the new website of the University of Amsterdam;

• was mentioned by Adobe and Shopify as one of the 10 UX designers globally to follow on Instagram for inspiration;

• was hired by Zalando in Berlin to redesign a digital product / start-up called Collabary, and worked in their HQ in Berlin;

• participated in a two-day ideation workshop for the world's largest furniture retailer in Malmö;

• designed digital products for several global brands, including Yamaha, T-Mobile, DLL, Royal FloraHolland, WeMarket and Scrum Academy;

• am currently designing the new website of Eye Film Institute, the national museum for film in the Netherlands;

• designed a customer journey flowchart and chatbot interaction prototype for Boldking;

• designed an AI machine learning application and a web app called Krachtmeting for the Dutch Chamber of Commerce;

• designed a smart robot advise chatbot app for a big insurance company in the Netherlands, in collaboration with agency Aiden;

• facilitated a unique 1-day (8 hours) UX Master Workshop about UX and Design Thinking;

• facilitated several branding and strategy workshops, for Vandejong Creative Agency, HelloCave, Eye Filmmuseum, University of Amsterdam among others;

• was hired by several (creative) agencies, including INDG, Chunk, Vandejong, 09:30 Creative Agency, Motorrr, Holder, Aiden and Ebrella;

• designed brand books, visual identities and all sorts of communication tools for several brands, including Heijmans Vastgoed B.V.;

• wrote several articles about digital design;

• worked with numerous interaction and visual designers, front- and backend developers, AI and machine learning specialists, design studios and recruiters;

• turned a hobby into a profession on the side and started a photography career with a brand new portfolio website, selling photos on Shutterstock and sharing hires photos on Unsplash;

• love my new workspace at IKEA ...
  

• directed and won 🏆 an international pitch for a 5 star global hotel brand, defeating design firms from Switzerland, Singapore and Australia;
• went to Bali (Indonesia) to start the project and to visit this global hotel brand;
• was Art Director of several big projects for global brands, including Samvardhana Motherson Group, Starwood Hotels & Resorts and Alila Hotels & Resorts;
• worked for more than 20 different brands, including W Hotels & Resorts, Albert Heijn and AGU;
• worked together with numerous interaction and visual designers, frontend and backend developers;
• followed several online classes in the fields of Dynamic Brand Identity and Photography;
• enjoyed walking during lunchbreaks with our office manager "Balthy", on a leash ...

At Fabrique I ...