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Exploring modern UX like AI, ML, chatbots, modular grid systems, AR and VR experiences





 

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Exploring modern UX like AI, ML, chatbots, modular grid systems, AR and VR experiences





 

 

Work experience

Freelance Senior UX / Product designer & Digital Strategist

Sander Crombach
(Apr 2015 - present)
•  University of Amsterdam
(Dec 2017 - present)

•  City of Amsterdam 
(Mar 2017 - present)

•  T-Mobile
(Apr - Mar + Sep + Nov 2017)

•  Zalando SE
(Oct 2017 / in Berlin)

•  Vandejong Creative Agency
(Aug 2017)

•  Boldking
(Jul 2017)

•  Dutch Chamber of Commerce
(Oct 2016 - Jul 2017)

•  DLL
(Sep 2016)

•  Heijmans
(Jul 2016)

•  INDG 
(Mar 2016)

Art Director / Senior (UX) Designer
Lucas & Mallee
(Apr 2015 - Jun 2016)


Visual (UX) Designer
Fabrique
(Oct 2013 - Mar 2015)


Founder / Art Director / Visual Designer
Studio Jan Koek
(Sep 2006 - Sep 2013)
 
 

Creative Fields
•  Design Thinking
•  User Experience design (UX)
•  User Interface design (UI)
•  Business Innovation design
•  Digital strategy
•  Digital Transformation consultancy
•  Design / Art Direction
•  Product / Visual / Interaction design
•  User flows & Scenarios
•  Wireframing & Prototyping
•  Team & Stakeholder management
•  Customer Journey & Empathy mapping
•  Growth Hacking
•  Usability testing
•  Visual Identities
•  Design System design
•  WCAG 2.0 accessibility experience
•  Conversation design / writing
•  Augmented Interaction design
•  Virtual Interaction design
•  Concept development
•  Online (Re)Branding
•  Content creation
•  Typography
•  Iconography
•  Illustration
•  Animation
•  Print design
 
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My résumé


My résumé



I've worked for ...
 

 
 

... and many others
 

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My accountant ran the numbers and working with me is apparently success guaranteed!


My accountant ran the numbers and working with me is apparently success guaranteed!


 


As a UX Designer I ...

... map empathy & customer journeys and run and analyse usability tests with the target audience

... design flowcharts, develop wireframes and interaction designs and design prototypes, click demo's and user interfaces

... guide stakeholders through the digital transformation process while giving presentations and workshops

... design all sorts of user-centric digital products (responsive websites, native apps, AI / Machine Learning apps and AR / VR / 3D and 360º video UX etc.)

 


As a Visual Designer I ...

... help brands developing their brand strategy and visualising it into a brand book

... help creating communities with growth hacking techniques to create social influencers

... design unique visual identities that reach the consumers on an emotional level and take them on a visual journey

... design online style guides and design systems; documented visual library guidelines (typography, colours, icons & illustrations, photography, shadows & elevations, tone of voice, interaction patterns and animation elements)
 

 



Follow me @

 
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"One of the most talented, productive and highly collaborative designers I've ever worked with."


Artur Mkrtchyan - CTO at Collabary by Zalando

"One of the most talented, productive and highly collaborative designers I've ever worked with."


Artur Mkrtchyan - CTO at Collabary by Zalando



As a freelancer I ...

 
 
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"Someone who can disrupt your technical landscape and helps to inspire your organisation"


Paul Verduin - Senior Digital Strategist at T-Mobile

"Someone who can disrupt your technical landscape and helps to inspire your organisation"


Paul Verduin - Senior Digital Strategist at T-Mobile

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Lucas & Mallee


Design agency I worked for

Lucas & Mallee


Design agency I worked for

 
 



At Lucas & Mallee I ...

  • directed and won 🏆an international pitch for a 5 star global hotel brand, defeating design firms from Switzerland, Singapore and Australia;
  • went to Bali (Indonesia) to start the project and to visit this global hotel brand;
  • was Art Director of several big projects for global brands, including Samvardhana Motherson GroupStarwood Hotels & Resorts and Alila Hotels & Resorts;
  • worked for more than 20 different brands, including W Hotels & ResortsAlbert Heijn and AGU;
  • worked together with numerous interaction and visual designersfrontend and backend developers;
  • followed several online classes in the fields of Dynamic Brand Identity and Photography;
  • enjoyed walking during lunchbreaks with our office manager "Balthy", on a leash ...
     
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"A young dynamic and smart UX designer who's willing to push his work and client to the next level"


Alonzo Kaya - Director Digital Marketing at Commune Hotels & Resorts

"A young dynamic and smart UX designer who's willing to push his work and client to the next level"


Alonzo Kaya - Director Digital Marketing at Commune Hotels & Resorts

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Fabrique


Design agency I worked for

Fabrique


Design agency I worked for



At Fabrique I ...

  • worked for more than 30 different brands;
  • was Art Director of several projects for different brands;
  • worked in teams with the agile-methode scrum on different projects, like ING.com;
  • worked on award-winning projects, like Staatsloterij.nl;
  • designed mobile websites and apps for different brands, including Gamma;
  • made (online) styleguides for (international) brands like 3Suisses and Intergamma;
  • was part of multiple usability tests while working on different projects, like Catharijneconvent.nl;
  • followed multiple Merk Stuur Ontwerp (brand design) courses;
  • worked together with numerous interaction and visual designersfrontend and backend developers;
  • loved staring at post-its on walls ...
     
 
 
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"I would recommend Sander for every team or agency with room for a brilliant art director"


Hans Leijdekkers - Creative Director at Fabrique

"I would recommend Sander for every team or agency with room for a brilliant art director"


Hans Leijdekkers - Creative Director at Fabrique

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Studio Jan Koek


Design agency I founded

Studio Jan Koek


Design agency I founded

 



At Studio Jan Koek I ...

  • cofounded an independent design studio and worked there for 7 years (2006 - 2013);
  • worked on more than 250 different communication projects for over 100 different brands, including Rabobank013 popcentreEffenaarcity of 's-Hertogenboschcity of TilburgZLTO and Fontys;
  • had 1 employee (developer) for three years (2010 - 2013);
  • directed 8 interns who studied at the University of Salamanca (Spain), Design Academy (Eindhoven, the Netherlands), St. Joost ('s-Hertogenbosch and Breda, the Netherlands) and Communication & Multimedia Design (Breda, the Netherlands);
  • won two times in a row 🏆🏆 the Agendainfo Award for best podium website (design) 013 popcentrum;
  • winner 🏆 of a Jongehonden pitch;
  • designed a magazine called 'Sjel' which was announced Book Of The Week in the popular Dutch soccer magazine 'Voetbal International';
  • designed a book that was featured in Editorial Design on Behance;
  • worked together with numerous of design studios and design freelancers;
  • gathered knowledge about acquisition, client management and (online) marketing;
  • enjoyed ordering 'fresh interns' ...

     
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Let's do a project together!


In need of an experienced designer? Who is specialised in art direction, stakeholder and team management? Gives killer presentations? Loves creating wireflows, customer journey's, prototypes and click demo's? Designs beautiful easy to use digital products and visually outstanding brand identities? Is data-driven and has an eye for empathy at the same time?


get in touch

Let's do a project together!


In need of an experienced designer? Who is specialised in art direction, stakeholder and team management? Gives killer presentations? Loves creating wireflows, customer journey's, prototypes and click demo's? Designs beautiful easy to use digital products and visually outstanding brand identities? Is data-driven and has an eye for empathy at the same time?


get in touch