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I’m a design lead based in Amsterdam, leading teams to build digital products that people love and trust.

About

Design Leadership

With over 18 years of experience in digital design, I lead design and development teams and guide stakeholders through successful digital transformation journeys. Motivating team members to deliver their best work and helping them feel truly inspired is where my strength comes in. I have built multiple teams that consistently deliver their best work, and creating environments where teams can thrive is what truly drives me.

Design that works

I’m passionate about creating smart user friendly experiences that solve real problems and help businesses achieve their goals. For me, great design is not just about looking good, it is about driving engagement and delivering measurable results. That is where I thrive. I deeply understand this balance, and it is what motivates me every day.

Design Leadership

With over 18 years of experience in digital design, I lead design and development teams and guide stakeholders through successful digital transformation journeys. Motivating team members to deliver their best work and helping them feel truly inspired is where my strength comes in. I have built multiple teams that consistently deliver their best work, and creating environments where teams can thrive is what truly drives me.

Design that works

I’m passionate about creating smart user friendly experiences that solve real problems and help businesses achieve their goals. For me, great design is not just about looking good, it is about driving engagement and delivering measurable results. That is where I thrive. I deeply understand this balance, and it is what motivates me every day.

Design Leadership

With over 18 years of experience in digital design, I lead design and development teams and guide stakeholders through successful digital transformation journeys. Motivating team members to deliver their best work and helping them feel truly inspired is where my strength comes in. I have built multiple teams that consistently deliver their best work, and creating environments where teams can thrive is what truly drives me.

Design that works

I’m passionate about creating smart user friendly experiences that solve real problems and help businesses achieve their goals. For me, great design is not just about looking good, it is about driving engagement and delivering measurable results. That is where I thrive. I deeply understand this balance, and it is what motivates me every day.

Clients I work for as a freelancer

In chronological order

Hegg Energy

Freelance · Mar 2025 - Present

Freelance · May 2023 - Sep 2023

DNA.inc

Freelance · Feb 2024

SiriusXM

Freelance · Jan 2024 - Jan 2025

Booking.com

Freelance · Oct 2023 - Dec 2023

EVBox

Freelance · Dec 2022 - Apr 2023

Restocks

Freelance · Jul 2021 - Jan 2023

ACNE

Freelance · Nov 2022

Anytime

Hired by Fabrique

Freelance · Apr 2021 - Jul 2021

EuroParcs

Hired by Fabrique

Freelance · Apr 2021 - Jul 2021

Verdify

Freelance · Oct 2020 - Jun 2021

Gemeente Amsterdam

Freelance · Jan 2020 - Jun 2021

Freelance · Mar 2018 - Apr 2018

Aion

Hired by TBWA/X

Freelance · Nov 2020

Azbuka Vkusa

Hired by IceMobile

Freelance · May 2020 - Sep 2020

Amsterdam Smart City

Freelance · Mar 2020 - Jun 2020

Grutto

Freelance · Feb 2020 - Jun 2020

Vodafone

Freelance · May 2019 - Dec 2019

Braingineers

Freelance · Jul 2019 - Nov 2019

Greenchoice

Hired by Qikker Online

Freelance · Feb 2019 - Mar 2019

Eye Filmmuseum

Freelance · Sep 2018 - Jan 2019

University of Amsterdam

Freelance · Dec 2017 - Aug 2018

T-Mobile

Hired by Chunk Creative Agency

Freelance · Nov 2017 - Nov 2017

Freelance · Sep 2017

Freelance · Mar 2017 - Apr 2017

Zalando

Freelance · Oct 2017

Royal FloraHolland

Hired by Vandejong

Freelance · Aug 2017 - Aug 2017

Boldking

Freelance · Jul 2017

Chamber of Commerce

Freelance · Oct 2016 - Jul 2017

DLL

Freelance · Sep 2016

Heijmans

Freelance · Jul 2016

Yamaha

Hired by INDG

Freelance · Mar 2016

Agencies I worked at fulltime

Generous

Senior Product & UX/UI Designer
Apr 2015 - Jun 2016

Fabrique

Visual / UX Designer
Oct 2013 - Mar 2015

Studio Jan Koek

Co-founded & Creative Director
Sep 2006 - Sep 2013

Startups I co-founded

Appeteaser

Test your design prototype as if it were a real app.

Fluently

Online distraction-free editor with a multilingual translator, grammar checker, and synonyms library built-in.

Very Disco

Everything ever mentioned on your favourite podcasts.

My Queue

Create a playlist of written articles.

CaseChat

Everything ever mentioned on your favourite podcasts.

The Master Workshop

Master workshops by inspiring speakers teaching about creating digital products.

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© Sander Crombach 2025

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Home

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About

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Sign up to my email list for updates

Imprint

Terms & Conditions

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© Sander Crombach 2025

Home

Work

Misc

About

Contact

Sign up to my email list for updates

Imprint

Terms & Conditions

Follow

© Sander Crombach 2025

Home

Work

Misc

About

Contact

Sign up to my email list for updates

Imprint

Terms & Conditions

© Sander Crombach 2025

Follow

Get in touch

Contact

Get in touch

Contact