Work experience

Freelance Senior Digital Art Director / UX + Visual Designer
SANDER CROMBACH
(Apr 2015 - present)

Art Director / Senior (UX) Designer
LUCAS & MALLEE
(Apr 2015 - Jun 2016)

Visual (UX) Designer
FABRIQUE
(Oct 2013 - Mar 2015)

Founder / Art Director / Visual Designer
STUDIO JAN KOEK
(Sep 2006 - Sep 2013)

Creative Fields

Design Thinking
Growth Hacking
Business / Brand Strategy
Digital transformation
Design / Art Direction
Team Management
Stakeholder management
Customer Journeys
Business Model Canvas
Concept Development
Visual Identities
Visla Design
Interaction Design
Web Design
User Experience
User Interface
User flows & Scenarios
Wireframing & Prototyping
Product Design
Conversational interfaces
AI interaction design
Augmented Interaction Design
Virtual Interaction Design
Online (Re)Branding
Usability testing
Empathy & User journey mapping
Style/Brandguide Design
Content Creation
Typography
Iconography
Illustration
Animation
Print Design

As a UX Designer I ...

... map empathy & customer journeys and run and analyse usability tests with the target audience

... design flowcharts, develop wireframes and interaction designs and design prototypes, click demo's and user interfaces

... guide stakeholders through the digital transformation process while giving presentations and workshops

... design all sorts of user-centric digital products (responsive websites, native apps, AI / Machine Learning apps and AR / VR / 3D and 360º video UX etc.)

As a freelancer I ...

• won a Silver Award at the 2016 International Visual Identity Awards for De Tekstbrouwmeester;
• was mentioned by Adobe as one of the 10 UX designers globally to follow on Instagram for inspiration;
• have been hired by brands to do design sprints, like T-Mobile, Boldking and Vandejong;
• design digital products for several global brands, including Yamaha, DLL, Royal FloraHolland and WeTransfer;
• am designing a customer journey flowchart + a chatbot interaction design for Boldking;
• am designing an AI machine learning application for the Dutch Chamber of Commerce;
• am being hired by several (creative) agencies, including INDG, Chunk, Vandejong, 09:30 Creative Agency, Holder and Ebrella;
• design brand books, visual identities and all sorts of communication tools for several brands, including Heijmans Vastgoed B.V.;
• am working together with numerous interaction, UX and visual designers, front- and backend developers, AI and machine learning specialists, design studios and recruiters;
• love my new workspace at IKEA ...
   

At Lucas & Mallee I ...

• directed and won an international pitch for a 5 star global hotel brand, defeating design firms from Switzerland, Singapore and Australia;
• went to Bali (Indonesia) to start the project and to visit this global hotel brand;
• was Art Director of several big projects for global brands, including Samvardhana Motherson Group, Starwood Hotels & Resorts and Alila Hotels & Resorts;
• worked for more than 20 different brands, including W Hotels & Resorts, Albert Heijn and AGU;
• worked together with numerous interaction and visual designers, frontend and backend developers;
• followed several online classes in the fields of Dynamic Brand Identity and Photography;
• enjoyed walking during lunchbreaks with our office manager "Balthy", on a leash ...
   

At Fabrique I ...

• worked for more than 30 different brands;
• was Art Director of several projects for different brands;
• worked in teams with the agile-methode scrum on different projects, like ING.com;
• worked on award-winning projects, like Staatsloterij.nl;
• designed mobile websites and apps for different brands, including Gamma;
• made (online) styleguides for (international) brands like 3Suisses and Intergamma;
• was part of multiple usability tests while working on different projects, like Catharijneconvent.nl;
• followed multiple Merk Stuur Ontwerp (brand design) courses;
• worked together with numerous interaction and visual designers, frontend and backend developers;
• loved staring at post-its on walls ...
   

At Studio Jan Koek I ...

• cofounded an independent design studio and worked there for 7 years (2006 - 2013);
• worked on more than 250 different communication projects for over 100 different brands, including Rabobank, 013 popcentre, Effenaar, city of 's-Hertogenbosch, city of Tilburg, ZLTO and Fontys;
• had 1 employee (developer) for three years (2010 - 2013);
• directed 8 interns who studied at the University of Salamanca (Spain), Design Academy (Eindhoven, the Netherlands), St. Joost ('s-Hertogenbosch and Breda, the Netherlands) and Communication & Multimedia Design (Breda, the Netherlands);
• worked together with numerous of design studios and design freelancers;
• gathered knowledge about acquisition, client management and (online) marketing;
• enjoyed ordering 'fresh interns' ...
  
  
  Visit the old Studio Jan Koek website →