About

I'm a Dutch designer living in Amsterdam, designing digital products that people love and trust.

About

UXpertise

With solid experience in design sprints, design thinking, lean startup, and scrum, plus a strong commitment to online accessibility, I help companies and public institutions navigate their digital transformation journeys.

Zooming in, designing responsive websites, native apps, web applications, dashboards, prototypes, and design systems.

Zooming out, creating digital strategies, customer journeys, information architecture, roadmaps, and fostering strong design team dynamics.

Hybrid UX & UI

I’m passionate about creating smart, user-friendly experiences and eye-catching, high-performance designs.

To boost productivity and provide an early preview of the final product, I combine UX and UI right from the wireframe stage. Creating clickable prototypes throughout the process makes the design journey more interactive and insightful from day one.

UXpertise

Zooming in, designing responsive websites, native apps, web applications, dashboards, prototypes, and design systems.

Zooming out, creating digital strategies, customer journeys, information architecture, roadmaps, and fostering strong design team dynamics.

Hybrid UX & UI

I’m passionate about creating smart, user-friendly experiences and eye-catching, high-performance designs.

UXpertise

Zooming in, designing responsive websites, native apps, web applications, dashboards, prototypes, and design systems.

Zooming out, creating digital strategies, customer journeys, information architecture, roadmaps, and fostering strong design team dynamics.

Hybrid UX & UI

I’m passionate about creating smart, user-friendly experiences and eye-catching, high-performance designs.

Clients

In chronological order

Clients

In chronological order

Clients

In chronological order

SiriusXM

SiriusXM

Hired by DNA.inc

Freelance · Jan 2024 - Present

Hired by DNA.inc

Freelance · Jan 2024 - Present

Booking.com

Booking.com

Freelance · Oct 2023 - Dec 2023

Hegg Energy

Hegg Energy

Freelance · May 2023 - Sep 2023

EVBox

EVBox

Freelance · Dec 2022 - Apr 2023

Restocks

Restocks

Freelance · Jul 2021 - Jan 2023

ACNE

ACNE

Freelance · Nov 2022

Anytime

Anytime

Hired by Fabrique

Freelance · Apr 2021 - Jul 2021

Hired by Fabrique

Freelance · Apr 2021 - Jul 2021

EuroParcs

EuroParcs

Hired by Fabrique

Freelance · Apr 2021 - Jul 2021

Hired by Fabrique

Freelance · Apr 2021 - Jul 2021

Verdify

Verdify

Freelance · Oct 2020 - Jun 2021

Gemeente Amsterdam

Gemeente Amsterdam

Freelance · Jan 2020 - Jun 2021

Freelance · Mar 2018 - Apr 2018

Aion

Aion

Hired by TBWA/X

Freelance · Nov 2020

Azbuka Vkusa

Azbuka Vkusa

Hired by IceMobile

Freelance · May 2020 - Sep 2020

Amsterdam Smart City

Amsterdam Smart City

Freelance · Mar 2020 - Jun 2020

Grutto

Grutto

Freelance · Feb 2020 - Jun 2020

Vodafone

Vodafone

Freelance · May 2019 - Dec 2019

Braingineers

Braingineers

Freelance · Jul 2019 - Nov 2019

Greenchoice

Greenchoice

Hired by Qikker Online

Freelance · Feb 2019 - Mar 2019

Eye Filmmuseum

Eye Filmmuseum

Freelance · Sep 2018 - Jan 2019

University of Amsterdam

University of Amsterdam

Freelance · Dec 2017 - Aug 2018

T-Mobile

T-Mobile

Hired by Chunk Creative Agency

Freelance · Nov 2017 - Nov 2017

Freelance · Sep 2017

Freelance · Mar 2017 - Apr 2017

Zalando

Zalando

Freelance · Oct 2017

Royal FloraHolland

Royal FloraHolland

Hired by Vandejong

Freelance · Aug 2017 - Aug 2017

Boldking

Boldking

Freelance · Jul 2017

Chamber of Commerce

Chamber of Commerce

Freelance · Oct 2016 - Jul 2017

DLL

DLL

Freelance · Sep 2016

Heijmans

Heijmans

Freelance · Jul 2016

Yamaha

Yamaha

Hired by INDG

Freelance · Mar 2016

Design agencies I worked at

Generous

Generous

Senior Product & UX/UI Designer
Apr 2015 - Jun 2016

Fabrique

Fabrique

Visual / UX Designer
Oct 2013 - Mar 2015

Studio Jan Koek

Studio Jan Koek

Co-founded & Creative Director
Sep 2006 - Sep 2013

Startups (co-founded)

Fluently

Fluently

Online distraction-free editor with a multilingual translator, grammar checker, and synonyms library built-in.

Very Disco

veryDisco

Everything ever mentioned on your favourite podcasts.

Wiikipedia-like platform with everything ever mentioned on your favourite podcasts.

My Queue

My Queue

Create a playlist of written articles.

CaseChat

CaseChat

Everything ever mentioned on your favourite podcasts.

Interact with your legal cases via chat.

The Master Workshop

The Master Workshop

Master workshops by inspiring speakers teaching about creating digital products.

Master workshops given by inspiring speakers teaching about creating digital products.

Skills

• User Experience design (UX)
• User Interface design (UI)
• Customer Experience design (CX)
• Information Architecture (IA)
• Design lead
• UX Direction
• Business Innovation design
• Digital strategy
• Digital Transformation consultancy
• Design Thinking
• Design Systems
• Workshop Facilitator
• Product / Visual / Interaction design

• Prototyping
• User flows & Scenarios
• Wireframing & Prototyping
• Team & Stakeholder management
• Customer Journey & Empathy mapping
• Growth Hacking
• Usability testing
• Branding
• WCAG 2.0 accessibility
• Concept development
• Typography
• Iconography
• Illustration

Get in touch

Contact

Get in touch

Contact

Home

Work

Misc

About

Contact

Fluently

Photography

Sign up to my email list for updates

Imprint

Terms & Conditions

Home

Work

Misc

About

Contact

Fluently

Photography

Sign up to my email list for updates

Imprint

Terms & Conditions

Home

Work

Misc

About

Contact

Fluently

Photography

Sign up to my email list for updates

Imprint

Terms & Conditions

Home

Work

Misc

About

Contact

Fluently

Photography

Sign up to my email list for updates

Imprint

Terms & Conditions

Get in touch

Contact

Get in touch

Contact