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Hi! I’m Sander, a freelance Senior UX/UI & Product Designer, UX Researcher, Digital Strategist and Speaker

With popular technology trends, such as AI and machine learning - which are based on routine and automation - I believe in designing digital products that people truly love and trust.


Designing smart, beautiful and easy to use prototypes, digital products and design systems

Which are user-centric, emotionally engaging, transparent, with optimized security and where users have more meaningful control over their privacy. Serving the needs of humans online will become more relevant than ever.


Sharing knowledge about of UX, CX and digital strategy

By writing articles, speaking at conferences, and facilitating workshops and training.


I worked for many leading brands, including Vodafone Group (at London HQ), Zalando SE (at Berlin HQ), Commune Hotels & Resorts (at Bali HQ), T-Mobile, University of Amsterdam, Yamaha, W Hotels & Resorts, Eye Film Institute, City of Amsterdam, Ahold, Braingineers, Royal FloraHolland, Greenchoice and many more.


Collaborated with creative and digital agencies, like Chunk, INDG, FabriqueVandejong, Motorrr, Qikker Online, Lucas & Mallee, Floyd & Hamilton, Aiden and 09:30.

And proud co-founder 🚀 of a new company called The Master Workshop; we invite inspiring speakers from all over the world teaching about #emotionaldesign, #empathy, and #digitalethics to facilitate 8-hour long Master Workshops.

According to Adobe and Shopify I'm one of 10 UX designers to follow on Instagram for inspiration, who are contributing valuable and inspiring content to the design community.



Vodafone Group (London/Berlin) — Providing families in multiple countries the opportunity to transform their home into a safe ‘smart home’, by designing a new IoT app for a Fortune 500 company



Braingineers (Amsterdam) — Designing a brand new design system + 2.0 version of a usability testing platform that measures emotions based on neuro science 🧠


Zalando SE (Berlin) — Redesign (IA + UX + UI) of a digital product called Collabary; an influencer marketing start-up of a world-famous e-commerce company


T-Mobile (Amsterdam) — Brand new sales funnel to buy a fixed telecom package for at home, for one of the biggest mobile communications companies worldwide


Eye Film Institute — Redesign of the website of the national museum for film in the Netherlands, with new modular grid & design system


Want to see more?

Check all 16 projects

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Let's be friends! ❤︎


Follow me at
Instagram →


Connect with me at LinkedIn




The Future of Usability Testing;
Emotion-driven by Neurofeedback

This is my current talk.

In it I cover how you can discover how your users really feel about your digital product(s). Humans are driven by emotions, so instead of listening to what people say about your product, we can now also see what their emotions are while using it!

I showcase how a sales funnel prototype I designed for T-Mobile was tested with a neurofeedback usability test. What the results were of this test and how I applied these learnings in the final design.

Which elements cause frustration, attention, and joy among the customers?


I talked about this at:

If you would like me to share this talk at your event, feel free to contact me


Articles that I have written



Internationally published articles about projects I designed 🇩🇪🇬🇧🇫🇷


Digital Strategy
/ UXpertise

Specialised in design sprints and in the design thinking, lean start-up and scrum methodologies. Plus an expert in online accessibility (WCAG 2.0).

Helping companies with their digital transformation while guiding stakeholders during the process. Doing this by facilitating workshops, gathering and analysing input (internal and external), leading teams, defining roadmaps and giving presentations.

Designing modern UX and UI, like responsive & mobile websites, (web)apps & webtools, modular grid systems, voice & text interfaces, and design systems.

Hybrid UX & UI


I am passionate about designing smart information architecture (UX) as well as well-functioning and beautiful user interfaces (UI).

In order to enhance my productivity and allow for experiencing the end product in an early wireframe phase, I design them both at the same time. For this purpose, I develop click demos during the design process.




✓ Business Consulting

✓ Creative Concept Development

✓ Stakeholder Management

✓ Stakeholder Workshops

✓ Facilitating Design Sprints

✓ Leading Team(s)

✓ Training Designers and/or Team(s)

✓ Art / Creative / UX Direction

✓ Creating presentations

✓ Analysing internal input


✓ User Experience Design

✓ Information Architecture Design

✓ Customer Experience Research

✓ Interaction Design

✓ Data & Insights analysing

✓ (Buyer) Personas & Test Scenarios

✓ Prototying

✓ Usability Testing

✓ UX Reviews


✓ User Interface Design

✓ Visual Design

✓ Design Systems

✓ Responsive & Mobile Websites

✓ Voice & text interfaces

✓ Modular Grid Systems

✓ Service Design

✓ Apps & Web Tools


[ Presentations / workshops / training examples ]


In need of an UX training or Design Thinking workshop facilitator?

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Proud co-founder 🚀 of a new company called
The Master Workshop

We invite inspiring speakers from all over the world teaching about #emotionaldesign, #empathy, and #digitalethics to facilitate 8-hour long Master Workshops.

Join us at one of our next workshops

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Social proof. What previous clients have to say 

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In need of an experienced designer?
Let's do a project together!