Freelance Sr UX Designer & Digital Strategist

Hi I'm Sander, a freelance Senior UX / Product Designer and Digital Strategist, who ❤︎ optimising online experiences


By designing smart, beautiful and easy to use digital products & design systems


And while consulting in UX and digital strategy, to help companies digitally transform


Worked for many amazing brands, including Zalando SE (at their Berlin HQ), Commune Hotels & Resorts (in Bali), Yamaha, University of AmsterdamT-Mobile, W Hotels & Resorts, City of Amsterdam, Ahold, Royal FloraHolland, Boldking and many more.

And with several design and internet agencies, for example ChunkINDGFabriqueVandejong, Motorrr and 09:30.

Proud winner of a Silver Award 🏆 at the 2016 International Visual Identity Awards.

And finalist 🏆 at the Hiiibrands Award 2017.

And according to Adobe and Shopify I'm one of 10 UX designers to follow on Instagram for inspiration, who are contributing valuable and inspiring content to the design community.

I know, we just met, but perhaps you would be interested in following me?

Instagram →
Medium →


Articles I've written


Internationally published articles about projects I designed 🇩🇪🇬🇧🇫🇷



Specialised in design sprints and in the design thinking, lean start-up and scrum methodologies. Plus an expert in online accessibility (WCAG 2.0).

Helping companies with their digital transformation while guiding stakeholders during the process.


Hybrid UX & UI

Passionate about both designing smart information architecture (UX) as well as well-functioning and beautiful user interfaces (UI).

Love designing them at the same time so during designing wireframes already the visual look 'n feel of the end product can be experienced. Doing this by designing prototypes so better choices can be made during the design process.




Digital Strategy
• Advising & Consulting
• Stakeholder Management
• Facilitating Workshops
• Giving Presentations
• Performing Design Sprints

User & Data Research
• User Research
• Mapping Personas
• Mapping Customer Journeys
• Writing Test Scenarios
• Customer Experience Strategy


Prototyping & Usability Testing
• Building Prototypes
• Performing Usability Tests
• Teaching how to perform Usability Tests


UX, UI, Product & Service Design
• Digital Product & Service Design
• User Experience & User Interface Design
• Responsive & Mobile Websites
• Modular Grid Systems
• Apps & Web Tools
• Chatbots, AI, ML, AR, VR Experiences
• Design Systems & Online Styleguides


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What clients have to say


Let's do a project together!

In need of an experienced designer? Who is specialised in art direction, stakeholder and team management? Gives killer presentations? Loves creating wireflows, customer journey's, prototypes and click demo's? Designs beautiful easy to use digital products and visually outstanding brand identities? Is data-driven and has an eye for empathy at the same time?