Designing smart, beautiful and easy to use prototypes, digital products and design systems
Which are user-centric, emotionally engaging, transparent, with optimized security and where users have more meaningful control over their privacy. Serving the needs of humans online will become more relevant than ever.
Sharing knowledge about of UX, CX and digital strategy
By writing articles, speaking at conferences, and facilitating workshops and training.
I worked for many leading brands, including Vodafone Group (at London HQ), Zalando SE (at Berlin HQ), Commune Hotels & Resorts (at Bali HQ), T-Mobile, University of Amsterdam, Yamaha, W Hotels & Resorts, Eye Film Institute, City of Amsterdam, Ahold, Braingineers, Royal FloraHolland, Greenchoice and many more.
Collaborated with creative and digital agencies, like Chunk, INDG, Fabrique, Vandejong, Motorrr, Qikker Online, Lucas & Mallee, Floyd & Hamilton, Aiden and 09:30.
And proud co-founder 🚀 of a new company called The Master Workshop; we invite inspiring speakers from all over the world teaching about #emotionaldesign, #empathy, and #digitalethics to facilitate 8-hour long Master Workshops.
According to Adobe and Shopify I'm one of 10 UX designers to follow on Instagram for inspiration, who are contributing valuable and inspiring content to the design community.
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CURRENTLY WORKING ON (CONTRACT)
Vodafone Group (London/Berlin) — Providing families in multiple countries the opportunity to transform their home into a safe ‘smart home’, by designing a new IoT app for a Fortune 500 company
Talks & Workshops
[talk] The Master Workshop — From User Experience to Design-driven Business Innovation — Full-day workshop ( 🇳🇱)
[workshop] HelloCave ( 🇳🇱)
[workshop] 2-day ideation workshop — At the world's largest furniture retailer (Malmö 🇸🇪)
The Future of Usability Testing;
Emotion-driven by Neurofeedback
This is my current talk.
In it I cover how you can discover how your users really feel about your digital product(s). Humans are driven by emotions, so instead of listening to what people say about your product, we can now also see what their emotions are while using it!
I showcase how a sales funnel prototype I designed for T-Mobile was tested with a neurofeedback usability test. What the results were of this test and how I applied these learnings in the final design.
Which elements cause frustration, attention, and joy among the customers?
Digital Strategy / UXpertise
Specialised in design sprints and in the design thinking, lean start-up and scrum methodologies. Plus an expert in online accessibility (WCAG 2.0).
Helping companies with their digital transformation while guiding stakeholders during the process. Doing this by facilitating workshops, gathering and analysing input (internal and external), leading teams, defining roadmaps and giving presentations.
Designing modern UX and UI, like responsive & mobile websites, (web)apps & webtools, modular grid systems, voice & text interfaces, and design systems.
Hybrid UX & UI
I am passionate about designing smart information architecture (UX) as well as well-functioning and beautiful user interfaces (UI).
In order to enhance my productivity and allow for experiencing the end product in an early wireframe phase, I design them both at the same time. For this purpose, I develop click demos during the design process.
✓ Business Consulting
✓ Creative Concept Development
✓ Stakeholder Management
✓ Stakeholder Workshops
✓ Facilitating Design Sprints
✓ Leading Team(s)
✓ Training Designers and/or Team(s)
✓ Art / Creative / UX Direction
✓ Creating presentations
✓ Analysing internal input
✓ User Experience Design
✓ Information Architecture Design
✓ Customer Experience Research
✓ Interaction Design
✓ Data & Insights analysing
✓ (Buyer) Personas & Test Scenarios
✓ Usability Testing
✓ UX Reviews
✓ User Interface Design
✓ Visual Design
✓ Design Systems
✓ Responsive & Mobile Websites
✓ Voice & text interfaces
✓ Modular Grid Systems
✓ Service Design
✓ Apps & Web Tools