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Freelance Senior UX / CX / Product Designer & Digital Strategist

Hi! I’m Sander, a freelance Senior UX / UI / Visual Designer, User Researcher, Digital Strategist & Speaker

Designing prototypes, digital products and design systems, which are smart, beautiful and easy to use.


I design with a focus on empathy and digital ethics

Designing for humans.


And share UX knowledge with designers, start-ups, companies and institutes

While consulting and facilitating training & workshops in UX, CX, user research and digital strategy


I worked for many leading brands, including Zalando SE (at Berlin HQ), Commune Hotels & Resorts (at Bali HQ), Yamaha, T-Mobile, Ahold, W Hotels & Resorts, Royal FloraHolland, Greenchoice, Boldking and many more.

And for non-profit institutions, like Eye Film Institute, University of Amsterdam, City of Amsterdam and Dutch Chamber of Commerce.


I have also collaborated with several design and internet agencies, for example Chunk, INDG, FabriqueVandejong, Motorrr, Qikker Online, Lucas & Mallee, Aiden and 09:30.

And proud co-founder of a new company called The Master Workshop; we invite inspiring speakers from all over the world teaching about #emotionaldesign, #empathy, and #digitalethics to facilitate 8-hour long Master Workshops.

According to Adobe and Shopify I'm one of 10 UX designers to follow on Instagram for inspiration, who are contributing valuable and inspiring content to the design community.



Greenchoice — Redesign of an energy consumption and generation insights app, for the largest exclusively green, sustainable energy provider in the Netherlands.

Currently being developed.



Eye Film Institute — Designing the new website (IA + UX + UI) of the national museum for film in the Netherlands, with new modular grid & design system + headless CMS.

PROJECT 02/14 

Zalando SE — Redesign (IA + UX + UI) of a digital product called Collabary; an influencer marketing start-up of a world-famous e-commerce company.

PROJECT 04/14 

T-Mobile — Brand new sales funnel to buy a fixed telecom package for at home, for one of the biggest mobile communications companies worldwide.


Want to see more?

Check all 15 projects


Let's be friends! ❤︎


Follow me at
Instagram →


Connect with me at LinkedIn



Talks & Workshops

  2019 ↓

  2018 ↓


The Future of Usability Testing;
Emotion-driven by Neurofeedback


This is my current talk.

In it I cover how you can discover how your users really feel about your digital products. Humans are driven by emotions, so instead of listening to what people say about your product, we can now also see what their emotions are.

I showcase how a sales funnel prototype I designed for T-Mobile was tested with a neurofeedback usability test. What the results were of this test and how I applied these learnings in the final design.

Which elements cause frustration, attention, and joy among the customers?

I talked about this before at

Adobe Live Sessions @ Awwwards Conference

(February 15th, 2019)

UX Crunch Amsterdam

(February 14th, 2019)

If you would like me to share this talk at your event, feel free to contact me


Articles that I have written



Internationally published articles about projects I designed 🇩🇪🇬🇧🇫🇷


Digital Strategy
/ UXpertise

Specialised in design sprints and in the design thinking, lean start-up and scrum methodologies. Plus an expert in online accessibility (WCAG 2.0).

Helping companies with their digital transformation while guiding stakeholders during the process. Doing this by facilitating workshops, gathering and analysing input (internal and external), leading teams, defining roadmaps and giving presentations.

Designing modern UX and UI, like responsive & mobile websites, (web)apps & webtools, modular grid systems, voice & text interfaces, and design systems.

Hybrid UX & UI


I am passionate about designing smart information architecture (UX) as well as well-functioning and beautiful user interfaces (UI).

In order to enhance my productivity and allow for experiencing the end product in an early wireframe phase, I design them both at the same time. For this purpose, I develop click demos during the design process.




✓ Business Consulting

✓ Creative Concept Development

✓ Stakeholder Management

✓ Stakeholder Workshops

✓ Facilitating Design Sprints

✓ Leading Team(s)

✓ Training Designers and/or Team(s)

✓ Art / Creative / UX Direction

✓ Creating presentations

✓ Analysing internal input


✓ User Experience Design

✓ Information Architecture Design

✓ Customer Experience Research

✓ Interaction Design

✓ Data & Insights analysing

✓ (Buyer) Personas & Test Scenarios

✓ Prototying

✓ Usability Testing

✓ UX Reviews


✓ User Interface Design

✓ Visual Design

✓ Design Systems

✓ Responsive & Mobile Websites

✓ Voice & text interfaces

✓ Modular Grid Systems

✓ Service Design

✓ Apps & Web Tools


[ Presentations / workshops / training examples ]


In need of an UX training or Design Thinking workshop facilitator?


Proud co-founder of a new company called
The Master Workshop

We invite inspiring speakers from all over the world teaching about #emotionaldesign, #empathy, and #digitalethics to facilitate 8-hour long Master Workshops.

Join us at one of our next workshops

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What previous clients have to say 

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In need of an experienced designer?
Let's do a project together!