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Designing digital experiences for startups, scale-ups, public institutions, and Fortune 500 companies.


Below are 12 of my favourite projects, including work for clients like Vodafone, Zalando, Restocks, T-Mobile, EVBox, Fluently, Greenchoice, and Eye Film Institute.

Designing digital experiences for startups, scale-ups, public institutions, and Fortune 500 companies.

Below are 12 of my favourite projects, including work for clients like Vodafone, Zalando, Restocks, T-Mobile, EVBox, Fluently, Greenchoice, and Eye Film Institute.

Work

SiriusXM — Led a team of four designers and collaborated with New York design teams to redesign the website of one of the largest U.S. audio platforms with over 140 million annual visits, resulting in a 4.3% increase in sales rate after launch.

Skills: Design lead, stakeholder management, UX&UI design, design QA, agile scrum, development support
Hired by: Digital agency DNA.inc

Global rank: SiriusXM.com ranks as the 25th most visited music website globally and has over 140 million visitors yearly

Analytics: A/B testing resulted in a 4.3% increase in sales rate after launch

SiriusXM — Led a team of four designers and collaborated with New York design teams to redesign the website of one of the largest U.S. audio platforms with over 140 million annual visits, resulting in a 4.3% increase in sales rate after launch.

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Top secret stuff! I can only share this case in a private call. Happy to walk you through it.

Vodafone — New consumer IoT smartphone app to transform your home into a smart home, for a well-known Fortune 500 company.

Vodafone — New consumer IoT smartphone app to transform your home into a smart home, for a well-known Fortune 500 company.

Project: iOS & Android app and a new design system
Skills: Design lead, information architecture, UX&UI design, visual design, prototyping, user testing, design QA, agile scrum, stakeholder management
Location: Worked at the Vodafone Group HQ in Paddington, London

"He demonstrated excellent design skills and strong affinity to user-centric design. With his guideance, hard work, creativity and productivity in a short time we were able to create the concept of the new smart home experience following the phases of the design thinking approach. His motivation and friendly working style were well-acclaimed and highly appreaciated by all team members including myself.”

"He demonstrated excellent design skills and strong affinity to user-centric design. With his guideance, hard work, creativity and productivity in a short time we were able to create the concept of the new smart home experience following the phases of the design thinking approach. His motivation and friendly working style were well-acclaimed and highly appreaciated by all team members including myself.”

Andrei Abraztsou
Product Manager for Smart Homes, Vodafone

Restocks — A full ecosystem of digital experiences for a leading authentic sneaker platform, driving revenue to an impressive €350 million.

Restocks — A full ecosystem of digital experiences for a leading authentic sneaker platform, driving revenue to an impressive €350 million.

Designed:  iOS & Android app, redesign of the main website, new design system, and new online magazine
Illustrations:  Art directed David Milan to make visuals
Skills:  Design lead, information architecture, UX&UI design, art direction, prototyping, design QA, agile scrum
App store:  The Restocks app rated 4.8 on the Apple App Store and 4.7 on Google Play

Detail: With the launch of the new app and website, Restocks' total revenue surged to an impressive €350 million

Designed:  iOS & Android app, redesign of the main website, new design system, and new online magazine
App store:  The Restocks app rated 4.8 on the Apple App Store and 4.7 on Google Play

Detail: With the launch of the new app and website, Restocks' total revenue surged to an impressive €350 million

Project:  iOS & Android app, website redesign, new design system, and online magazine
Illustrations:  Art directed David Milan to make visuals
Skills:  Design lead, Information architecture, UX&UI design, visual design, art direction, prototyping, design QA
Live:  The Restocks app got on Apple App Store a rating of 4.8 and in Google Play Store a rating of 4.7

Detail: With the launch of the new app and website, Restocks' total revenue surged to an impressive €350 million

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Booking.com — Designing and experiment tested cross-platform wishlist features with tens of millions of daily visitors, for the world's leader in online travel.

Booking.com — Designing and experiment tested cross-platform wishlist features with tens of millions of daily visitors, for the world's leader in online travel.

Project: New cross-platform Wishlist features
Skills: Experiment testing, UX&UI design, stakeholder management, design QA, agile scrum, development support
Location: At the brand new HQ in Amsterdam

"He impressed me with his stakeholder management and collaborative working style. His trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time.”

"He impressed me with his stakeholder management and collaborative working style. His trustworthy demeanour makes him a reliable and dependable designer who delivers quality work on time.”

Joel Peters

Head of Core Experience Design, Booking.com

Zalando — Redesign of a smartphone app and desktop web app for in-house startup Collabary, part of a world-famous e-commerce enterprise.

Zalando — Redesign of a smartphone app and desktop web app for in-house startup Collabary, part of a world-famous e-commerce enterprise.

Project: Web app and smartphone app
Skills: Information architecture, UX&UI design, Visual design, prototyping, user testing, digital strategy, workshop facilitation
Location: Worked at the Zalando HQ in Berlin

"He is one of the most talented, productive and highly collaborative designers I've ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users."

"He is one of the most talented, productive and highly collaborative designers I've ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users."

Arthur Mkrtchyan
CTO, Collabary (part of Zalando)

Arthur Mkrtchyan
CTO, Collabary (part of Zalando) / Founder of softr.io

Arthur Mkrtchyan
Former CTO of Collabary (part of Zalando) / CEO of Softr

EVBox — Led the redesign of EVBox.com, driving a 15% boost in conversion for a global company with over 550,000 EV chargers sold.

EVBox — Led the redesign of EVBox.com, driving a 15% boost in conversion for a global company with over 550,000 EV chargers sold.

Project:  Redesigned evbox.com + new design system (with design tokens)
Live:  evbox.com
Analytics:  15% increase in conversion, higher engagement and more time spent on individual pages seven months after launch

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"He took the lead in iterating on different design versions with various stakeholders across departments. The team and I really appreciated his proactiveness which allowed us to exceed the initial scope and redesign some of our key subdomains as well.”

"He took the lead in iterating on different design versions with various stakeholders across departments. The team and I really appreciated his proactiveness which allowed us to exceed the initial scope and redesign some of our key subdomains as well.”

Alex Vikner
Website & CRM Manager, EVBox

Alex Vikner
Former website & CRM Manager of EVBox

EVBox — Led the redesign of EVBox.com, driving a 15% boost in conversion for a global company with over 550,00 EV chargers sold.

Fluently — Co-founded and designed a translation and grammar checking startup, which was ranked 5th most voted product on Product Hunt in 2020.

Fluently — Co-founded and designed a translation and grammar checking startup, which was ranked 5th most voted product on Product Hunt in 2020.

Product Hunt: #1 Product of the Day, #1 Product of the Week, #2 Product of the month, and 5th most voted product on Product Hunt in 2020

Product Hunt: 5th most voted product on Product Hunt in 2020 + #1 Product of the Day, #1 Product of the Week and #2 Product of the month

Other: Co-founded this startup / Head of Product

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T-Mobile — New sales funnel for purchasing a fixed telecom package for home use, designed for one of the largest mobile communications companies worldwide.

T-Mobile — New sales funnel for purchasing a fixed telecom package for home use, designed for one of the largest mobile communications companies worldwide.

Project: New sales funnel (responsive website)

Skills: Design lead, information architecture, UX&UI design, visual design, digital strategy, stakeholder management

“We worked with him on a very chaotic telecoms project. But what he did was create order within this chaos, through his ability to visualize and simplify ideas and vision.”

“We worked with him on a very chaotic telecoms project. But what he did was create order within this chaos, through his ability to visualize and simplify ideas and vision.”

Frank Rosenhart

Co-Founder & UX Director, Chunk Creative Agency

University of Amsterdam — Led two teams to redesign the website of the largest university in the Netherlands - a 200,000-page giant - using a new modular grid and design system that still powers the university’s web presence six years later.

University of Amsterdam — Led two teams to redesign the website of the largest university in the Netherlands - a 200,000-page giant - using a new modular grid and design system that still powers the university’s web presence six years later.

Project: Website redesign of UvA.nl and all subsites + new design system
Skills: Design lead, information architecture, UX&UI design, digital strategy, stakeholder management, design QA, agile scrum, workshop facilitation
Detail: To win the project I individually defeated big design agencies like Edinspiekerman and Fabrique in a pitch
Live: visit uva.nl

“He's very thorough in his approach, oversees complex matter in an enthusiastic way and he fit perfectly into our team. He's a determined, outspoken designer, with a great sense of humour and a keen eye for the latest developments. He brought a new way of thinking to the UvA, and I for one am glad to have had the pleasure to work with him on www.uva.nl and all our subsites."

Mendel Stecher
Head of Marketing & Comms, University of Amsterdam

“He's very thorough in his approach, oversees complex matter in an enthusiastic way and he fit perfectly into our team. He's a determined, outspoken designer, with a great sense of humour and a keen eye for the latest developments. He brought a new way of thinking to the UvA, and I for one am glad to have had the pleasure to work with him on www.uva.nl and all our subsites”.

Mendel Stecher
Head of Marketing & Comms, University of Amsterdam

Greenchoice — Redesign of an energy consumption and generation insight app for the largest sustainable energy provider in the Netherlands.

Greenchoice — Redesign of an energy consumption and generation insight app for the largest sustainable energy provider in the Netherlands.

Project:  iOS app redesign
Skills:  Design lead, information architecture, UX&UI design, prototyping, user testing, visual design, design system

Eye Film Institute — Redesign of the website of the national film museum of the Netherlands.

Eye Film Institute — Redesign of the website of the national film museum of the Netherlands.

Project: Website redesign
Skills: Information architecture, UX&UI design, visual design, prototyping, user testing, stakeholder management, workshop facilitation

Project: Website redesign
Skills: Design lead, Information architecture, UX&UI design, visual design, prototyping, user testing, stakeholder management, workshop facilitation

Project: Website redesign
Skills: Design lead, information architecture, UX&UI design, visual design, prototyping, user testing, stakeholder management, workshop facilitation

ROAARRR — A full brand identity from name to design, featuring a small but mighty baby dragon that embodies growth and confidence.

ROAARRR — A full brand identity from name to design, featuring a small but mighty baby dragon that embodies growth and confidence.

Project: A complete brand identity for a new startup
AI design tools / models used: ChatGPT, Nano Banana, Pika 2.1, Lovable, and the built-in AI tools in Adobe Photoshop.

Live: Try ROAARRR at www.roaarrr.app

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