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Freelance Senior UX / CX / Product Designer & Digital Strategist

Hi! I’m Sander, a Freelance Senior UX / CX / Product Designer and Digital Strategist, designing digital products with a focus on human experience


I design user-centric, smart, beautiful and easy to use digital products & design systems


And help companies digitally transform while consulting in UX, CX and digital strategy


I worked for many leading brands, including Zalando SE (Berlin HQ), Commune Hotels & Resorts (Bali HQ), T-Mobile, Yamaha, W Hotels & Resorts, Ahold, Royal FloraHolland, ING and many more.

And for non-profit institutions, like Eye Museum, University of Amsterdam, City of Amsterdam and Dutch Chamber of Commerce.


I have also collaborated with several design and internet agencies, for example Chunk, INDG, FabriqueVandejong, Motorrr, Lucas & MalleeFeli and 09:30.

Official occasional freelance design sprint facilitator of digital agency Motorrr 🏍️.

According to Adobe and Shopify I'm one of 10 UX designers to follow on Instagram for inspiration, who are contributing valuable and inspiring content to the design community.


Let's be friends! ❤︎


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Articles I wrote



Internationally published articles about projects I designed 🇩🇪🇬🇧🇫🇷


Digital Strategy / UXpertise

Specialised in design sprints and in the design thinking, lean start-up and scrum methodologies. Plus an expert in online accessibility (WCAG 2.0).

Helping companies with their digital transformation while guiding stakeholders during the process. Doing this by facilitating workshops, gathering and analysing input (internal and external), leading teams, defining roadmaps and giving presentations.

Designing modern UX and UI, like responsive & mobile websites, (web)apps & webtools, voice & text interfaces, modular grid systems, AR & VR experiences and design systems.


Hybrid UX & UI


I am passionate about designing smart information architecture (UX) as well as well-functioning and beautiful user interfaces (UI).

In order to enhance my productivity and allow for experiencing the end product in an early wireframe phase, I design them both at the same time. For this purpose, I develop click demos during the design process.




✓ Business Consulting

✓ Stakeholder Management

✓ Creative Concept Development

✓ Facilitating workshops

✓ Facilitating Design Sprints

✓ Leading Team

✓ Art / Creative / UX Direction

✓ Creating presentations

✓ Analysing internal input


✓ User Experience Design

✓ Information Architecture Design

✓ Customer Experience Research

✓ Interaction Design

✓ Data & Insights analysing

✓ (Buyer) Personas & Test Scenarios

✓ Prototying

✓ Usability Testing


✓ User Interface Design

✓ Visual Design

✓ Design Systems

✓ Responsive & Mobile Websites

✓ Voice & text interfaces

✓ Modular Grid Systems

✓ Service Design

✓ Apps & Web Tools


Photography is a great passion of mine!


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What clients have to say 

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In need of an experienced designer? Let's do a project together!