I design user-centric, smart, beautiful and easy to use digital products & design systems
And help companies digitally transform while consulting in UX, CX and digital strategy
I worked for many leading brands, including Zalando SE (Berlin HQ), Commune Hotels & Resorts (Bali HQ), T-Mobile, Yamaha, W Hotels & Resorts, Ahold, Royal FloraHolland, ING and many more.
And for non-profit institutions, like Eye Museum, University of Amsterdam, City of Amsterdam and Dutch Chamber of Commerce.
I have also collaborated with several design and internet agencies, for example Chunk, INDG, Fabrique, Vandejong, Motorrr, Lucas & Mallee, Feli and 09:30.
Official occasional freelance design sprint facilitator of digital agency Motorrr 🏍️.
Proud winner of a Silver Award 🏆 at the 2016 International Visual Identity Awards.
And finalist 🏆 at the Hiiibrands Award 2017.
According to Adobe and Shopify I'm one of 10 UX designers to follow on Instagram for inspiration, who are contributing valuable and inspiring content to the design community.
Designing modern UX and UI, like responsive & mobile websites, (web)apps & webtools, voice & text interfaces, modular grid systems, AR & VR experiences and design systems.
Specialised in design sprints and in the design thinking, lean start-up and scrum methodologies. Plus an expert in online accessibility (WCAG 2.0).
Helping companies with their digital transformation while guiding stakeholders during the process.
Hybrid UX & UI
I am passionate about designing smart information architecture (UX) as well as well-functioning and beautiful user interfaces (UI).
In order to enhance my productivity and allow for experiencing the end product in an early wireframe phase, I design them both at the same time. For this purpose, I develop click demos during the design process.
✓ Business Consulting
✓ Stakeholder Management
✓ Creative Concept Development
✓ Design Sprints
✓ User Experience
✓ Customer Experience
✓ Information Architecture
✓ Interaction Design
✓ Customer Research
✓ Data & Insights
✓ (Buyer) Personas & Test Scenarios
✓ Usability Testing
✓ User Interface Design
✓ Visual Design
✓ Responsive & Mobile Websites
✓ Voice & text interfaces
✓ Modular Grid Systems
✓ Service Design
✓ Apps & Web Tools
✓ Design Systems