Special thanks to
Bauke, Joerka, Inge, Matthijs, Allan and Hermia of 'Team X' and Rueben Millenaar.
As a freelance UX / Visual designer I am being hired by all sorts of different companies in different industries. I've worked for companies within the finance, fashion, agriculture, advertising, food & beverage, real estate, hotel industry... and the list keeps going.
I didn't however work for a government institute before. Until recently. I worked on a project for a couple of months for the Dutch government, at the Dutch Chamber of Commerce. I was part of an in-house scrum team and we designed and developed a new web app called KvK Krachtmeting.
This web app is now three months live and we noticed that the conversion rate of 57% (while the target was 25%) and the positive feedback rate of 88% of this product are extremely high. It’s the most successful online app this institute has ever created.
In this case study I’m showing how this web app was designed and developed.