Over the past 17 years, I designed projects for a variety of institutes and commercial brands, ranging from startups, scale-ups, to Fortune 500 companies.

Below, you will find a selection of 16 projects.

📂 PROJECT 01/16 | CURRENT FREELANCE PROJECT (JANUARY 2024 - PRESENT)

SiriusXM — As the Design Lead, leading a team of designers (from Spain and The Netherlands) redesigning a website that gets a 140+ million visits every year, for one of the biggest audio platforms in the United States.

AREAS OF EXPERTISE: DESIGN LEAD, STAKEHOLDER MANAGEMENT

HIRED BY: DIGITAL AGENCY DNA

LOCATION: WORKING FROM AMSTERDAM, VALENCIA AND NEW YORK

📂 PROJECT 02/16 | PREVIOUS FREELANCE PROJECT (VISUALS COMING SOON)

Booking.com — Enhancing the user experience cross-platform for the world's leader in online travel and one of the biggest tech companies in Europe, with tens of millions of daily visitors.

AREAS OF EXPERTISE: UX&UI, EXPERIMENT TESTING, STAKEHOLDER MANAGEMENT, DESIGN QA, AGILE SCRUM, DEVELOPMENT SUPPORT

LOCATION: THE BEAUTIFUL NEW HQ IN AMSTERDAM

📂 PROJECT 03/16

EVBox — As the design lead redesigned the global .com website, with a new design (token) system, for a climate tech company that has sold over 500,000 charging stations worldwide.

DESIGNING: BRAND NEW EVBOX.COM RESPONSIVE WEBSITE + DESIGN SYSTEM (WITH DESIGN TOKENS)

FUN FACT: I WAS CHOSEN OUT OF 150 RESUMES TO WORK ON THE PROJECT

AREAS OF EXPERTISE: DESIGN LEAD, STAKEHOLDER MANAGEMENT, UX&UI, INFORMATION ARCHITECTURE, PROTOTYPING, USER TESTING, DESIGN QA, AGILE SCRUM

VISIT: EVBOX.COM

ANALYTICS: SEVEN MONTHS AFTER LAUNCH THERE IS A 15% INCREASE IN CONVERSION, A HIGHER ENGAGEMENT AND MORE TIME SPENT ON INDIVIDUAL PAGES

📂 PROJECT 04/16

Vodafone (at their HQ in London 🇬🇧) — Designed a new consumer IoT app to transform your home into a smart home, for a well-known Fortune 500 company.

DESIGNED: IOS APP + DESIGN SYSTEM

AREAS OF EXPERTISE: INFORMATION ARCHITECTURE + UX&UI + VISUAL DESIGN + PROTOTYPING + USER TESTING

LOCATION: WORKED AT THE VODAFONE GROUP HQ @ LONDON PADDINGTON OFFICE

📂 PROJECT 05/16

Zalando (at their HQ in Berlin 🇩🇪) — Redesign of a mobile app and desktop web tool for in-house startup Collabary, part of a world-famous e-commerce enterprise.

DESIGNED: WEB APP + NATIVE APP

AREAS OF EXPERTISE: INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, PROTOTYPING, USER TESTING, DIGITAL STRATEGY, WORKSHOPS

LOCATION: WORKED AT THE ZALANDO HQ
BERLIN

📂 PROJECT 06/16

University of Amsterdam — As a design lead redesigning the website of the largest university in the Netherlands - a 200,000-page giant - with a new modular grid and design system.

DESIGNED: RESPONSIVE WEBSITE + DESIGN SYSTEM

AREAS OF EXPERTISE: DESIGN LEAD, INFORMATION ARCHITECTURE, UX&UI, DIGITAL STRATEGY, STAKEHOLDER MANAGEMENT, DESIGN QA, AGILE SCRUM, WORKSHOP FACILITATION

DETAIL: TO WIN THE PROJECT I INDIVIDUALLY DEFEATED BIG DESIGN AGENCIES LIKE EDENSPIEKERMANN AND FABRIQUE IN A PITCH

VISIT: UVA.NL

📂 PROJECT 07/16

The Sharing Group / Hegg Energy — A new smartphone app that links your home battery to solar panels and an electric vehicle, offering insights into dynamic energy prices and your personal consumption.

DESIGNING: BRAND NEW NATIVE IOS & ANDROID APP + CUSTOMER JOURNEY + DESIGN SYSTEM

AREAS OF EXPERTISE: UX&UI, INFORMATION ARCHITECTURE, PROTOTYPING, USER TESTING, STAKEHOLDER MANAGEMENT

📂 PROJECT 08/16

Restocks — A brand-new responsive website, Android app, iOS app, online magazine, and design system created for the biggest authentic sneakers platform in the Netherlands.

DESIGNED: RESPONSIVE WEBSITE + NATIVE IOS & ANDROID APP + BRAND NEW DESIGN SYSTEM + ONLINE MAGAZINE

ILLUSTRATIONS: DAVID MILAN

AREAS OF EXPERTISE: INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, ART DIRECTION, PROTOTYPING, DESIGN QA, DESIGN LEAD, AGILE SCRUM

LIVE: DOWNLOAD THE RESTOCKS APP IN THE APPLE APP STORE (RATING 4.8) / GOOGLE PLAY STORE (RATING 4.7)

📂 PROJECT 09/16

T-Mobile — A brand-new sales funnel for purchasing a fixed telecom package for home use, designed for one of the largest mobile communications companies worldwide.

DESIGNED: RESPONSIVE WEBSITE

AREAS OF EXPERTISE: DESIGN LEAD, INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, DIGITAL STRATEGY, STAKEHOLDER MANAGEMENT

📂 PROJECT 10/16

Greenchoice — A redesign of an energy consumption and generation insight app for the largest sustainable energy provider in the Netherlands.

DESIGNED: REDESIGNED NATIVE IOS APP

AREAS OF EXPERTISE: DESIGN LEAD, INFORMATION ARCHITECTURE, UX&UI, PROTOTYPING, USER TESTING, VISUAL DESIGN, DESIGN SYSTEM

VISIT: DOWNLOAD THE GREENCHOICE APP IN THE APP STORE

📂 PROJECT 11/16

Braingineers — Designed a new dashboard and design system for a usability testing platform that measures emotions based on neuroscience. 🧠

DESIGNED: REDESIGN DESKTOP WEB APP / DASHBOARD + BRAND NEW DESIGN SYSTEM

AREAS OF EXPERTISE: DESIGN LEAD, UX&UI, INFORMATION ARCHITECTURE, UX&UI, INFORMATION ARCHITECTURE, PROTOTYPING, USER TESTING, DESIGN QA

VISIT: BRAINGINEERS.COM

📂 PROJECT 12/16

Designed prototypes, websites, apps, and branding for several startups, such as Grutto, Swapmeals and TAPP, to assist them validating their ideas and contributing to their growth.

DESIGNED: RESPONSIVE WEBSITES + APPS + BRANDING + ILLUSTRATIONS + DESIGN SYSTENS

AREAS OF EXPERTISE: INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, PROTOTYPING, USER TESTING, WORKSHOPS

📂 PROJECT 13/16

Eye Film Institute — Redesigned the website of the national film museum in the Netherlands.

DESIGNED: RESPONSIVE WEBSITE

CREATIVE FIELDS: INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, PROTOTYPING, USER TESTING, STAKEHOLDER MANAGEMENT, MULTIPLE WORKSHOPS

📂 PROJECT 14/16

Alila Hotels & Resorts (worked at their HQ in Bali 🇮🇩) — A brand new website for a 5-star chain of hotels operating in Indonesia, India, Oman, Vietnam, and Singapore.

DESIGNED: RESPONSIVE WEBSITE

AREAS OF EXPERTISE: DESIGN LEAD, INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, PROTOTYPING, USER TESTING

LOCATION: WORKED IN 4 OF THEIR 5 HOTELS IN BALI 🇮🇩

📂 PROJECT 15/16

Boldking — Prototype of a new sales funnel chatbot app and customer journey flowchart, designed for a razor sharp scale-up company.

DESIGNED: MOBILE APP

AREAS OF EXPERTISE: UX&UI, INFORMATION ARCHITECTURE, PROTOTYPING, USER TESTING

📂 PROJECT 16/16

 De Tekstbrouwmeester  — An award-winning 🏆 programmatic visual identity, involving the creation of distinguished content using the company's own written texts.

DESIGNED: BRANDING

AREAS OF EXPERTISE: VISUAL DESIGN

AWARDS: SILVER AWARD AT THE INTERNATIONAL VISUAL IDENTITY AWARDS

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