ROAARRR — A full brand identity from name to design, featuring a small but mighty baby dragon that embodies growth and confidence.

Project: A complete brand identity for a new startup
AI design tools / models used: ChatGPT, Pika 2.1, Lovable, and the built-in AI tools in Adobe Photoshop.

Live: Try ROAARRR at www.roaarrr.app

ROAARRR — A full brand identity from name to design, featuring a small but mighty baby dragon that embodies growth and confidence.

Project: A complete brand identity for a new startup
AI design tools / models used: ChatGPT, Nano Banana, Pika 2.1, Lovable, and the built-in AI tools in Adobe Photoshop.

Live: Try ROAARRR at www.roaarrr.app

ROAARRR — A full brand identity from name to design, featuring a small but mighty baby dragon that embodies growth and confidence.

Project: A complete brand identity for a new startup
AI design tools / models used: ChatGPT, Nano Banana, Pika 2.1, Lovable, and the built-in AI tools in Adobe Photoshop.

Live: Try ROAARRR at www.roaarrr.app

The heart of the identity is a baby dragon, freshly awakened and beginning its growth journey, roaring across the internet with fearless energy.

The heart of the identity is a baby dragon, freshly awakened and beginning its growth journey, roaring across the internet with fearless energy.

The heart of the identity is a baby dragon, freshly awakened and beginning its growth journey, roaring across the internet with fearless energy.

The name draws inspiration from the AARRR framework which stands for acquisition, activation, retention, revenue and referrals, capturing the spirit of rapid growth and digital dominance.

The name draws inspiration from the AARRR framework which stands for acquisition, activation, retention, revenue and referrals, capturing the spirit of rapid growth and digital dominance.

The name draws inspiration from the AARRR framework which stands for acquisition, activation, retention, revenue and referrals, capturing the spirit of rapid growth and digital dominance.

The domain is not only distinctive but also hard to forget.

The domain is not only distinctive but also hard to forget.

The domain is not only distinctive but also hard to forget.

The startup positions the brand as a challenger to industry giants, embodying a fierce yet playful personality with sharpness and teeth.

The startup positions the brand as a challenger to industry giants, embodying a fierce yet playful personality with sharpness and teeth.

The startup positions the brand as a challenger to industry giants, embodying a fierce yet playful personality with sharpness and teeth.

The branding easily extends to all kinds of merchandise.

The branding easily extends to all kinds of merchandise.

The branding easily extends to all kinds of merchandise.

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© Sander Crombach 2025

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© Sander Crombach 2025