Designing digital products that people love and trust; emotionally engaging and user-centered.

CLIENTS

SiriusXM
(January 2024 — Present) (contract)

Booking.com
(October 2023 — December 2023) (contract)

Hegg Energy (The Sharing Group)
(May 2023 — September 2023) (5 mos) (contract)

EVBox
(Dec 2023 — April 2023) (5 mos) (contract)

ACNE (powered by Deloitte)
(Nov 2022) (contract)

Restocks
(Jul 2021 — Nov 2022) (1 yr 5 mos) (contract)

Anytime (hired by Fabrique)
(Apr 2021 — Jul 2021) (contract)

Europarcs (hired by Fabrique)
(May 2021 — Jun 2021) (contract)

Cliq (hired by Bravoure)
(May 2021 — Jun 2021) (contract)

Verdify / Swapmeals (startup)
(Oct 2020 — Jun 2021) (9 mos) (contract)

City of Amsterdam
(Jan 2020 — Jun 2021) (1 yr 6 mos) (contract)

TAPP (startup)
(Mar — Apr 2021) (contract)

Aion (hired by TBWA\X)
(Nov 2020) (contract)

Azbuka Vkusa (hired by Icemobile)
(May — Sep 2020) (5 mos) (contract)

Amsterdam Smart City
(Mar — Jul 2020) (5 mos) (contract)

Crowdbutching / Grutto
(Feb — June 2020) (5 mos) (contract)

Vodafone Goup (hired by Chunk)
(May — Dec 2019) (London/Berlin/Dusseldorf) (8 mos) (contract)

Braingineers
(June — Nov 2019) (5 mos) (contract)

Floyd & Hamilton
(May 2019) (contract)

Greenchoice (hired by Qikker Online)
(Feb — Mar 2019) (contract)

Eye Film Institute
(Sep 2018 — Jan 2019) (5 mos) (contract)

WeMarket (startup)
(Jun 2016 + Dec 2017 + Sep 2018) (contract)

University of Amsterdam
(Dec 2017 — Aug 2018) (9 mos) (contract)

Aiden
(Jul 2018) (contract)

City of Amsterdam
(Mar — Apr 2018) (contract)

T-Mobile (hired by Motorrr)
(Apr — May + Sep + Nov 2017) (4 months) (contract)

Zalando SE
(Oct 2017) (Berlin) (contract)

Royal FloraHolland (hired by Vandejong)
(Aug 2017) (contract)

Boldking
(Jul 2017) (contract)

Dutch Chamber of Commerce
(Oct 2016 — Jul 2017) (9 mos) (contract)

DLL (hired by 0930)
(Sep 2016) (contract)

Heijmans
(Jul 2016) (contract)

Yamaha (hired by INDG)
(Mar 2016) (contract)

Co-founder & Head of Product
Fluently

(Nov 2019 — Present)

Co-founder & Creative Director
The Master Workshop

(Nov 2018 — Jan 2020)

Art Director / Senior (UX) Designer
Lucas & Mallee

(Apr 2015 - Jun 2016)

Art Director / Visual (UX) Designer
Fabrique

(Oct 2013 - Mar 2015)

Co-founder & Creative Director
Studio Jan Koek

(Sep 2006 - Sep 2013)

AREAS OF EXPERTISE

•  User Experience design (UX)
•  User Interface design (UI)
•  Customer Experience design (CX)
•  Information Architecture (IA)
•  Team lead
•  Art / Creative / UX Direction
•  Business Innovation design
•  Digital strategy
•  Digital Transformation consultancy
•  Design Thinking
•  Design Sprint Facilitator
•  Workshop Facilitator
•  Product / Visual / Interaction design
•  Prototyping
•  User flows & Scenarios
•  Wireframing & Prototyping
•  Team & Stakeholder management
•  Customer Journey & Empathy mapping
•  Growth Hacking
•  Usability testing
•  Visual Identities
•  Design Systems
•  Design Tokens
•  WCAG 2.0 accessibility
•  Voice & Text Interface design
•  Virtual Interaction design
•  Concept development
•  Online (Re)Branding
•  Content creation
•  Typography
•  Iconography
•  Illustration
•  Animation
•  Print design

"I would recommend Sander for every team or agency with room for an elegant, charming and brilliant art director"

Hans Leijdekkers
Creative Director, Fabrique

[This was my previous talk]

In it I cover how you can discover how your users really feel about your digital product(s). Humans are driven by emotions, so instead of listening to what people say about your product, we can now also see what their emotions are while using it!

I showcase how a sales funnel prototype I designed for T-Mobile was tested with a neurofeedback usability test. What the results were of this test and how I applied these learnings in the final design.

Which elements cause frustration, attention, and joy among the customers?

I talked about this at:

• Adobe Live Sessions @ Awwwards Conference

• UX Crunch Amsterdam

• Food ‘n Design @ Saxum & Godo

If you would like me to share this talk at your event, feel free to contact me.