Hi, Iβm Sander Crombach. A freelance Design Lead & Senior Product (UX & UI) Designer
With 17+ years of experience, designing user-centric digital products that people love and trust
With 17+ years of experience, designing user-centric digital products that people love and trust
Forming a bridge between design teams and the client's stakeholders
Which are user-centric, easy to use, and emotionally engaging
Both Adobe and Shopify have recognized me as one of the top 10 UX designers to follow on Instagram for inspiration.
I am a graduate of the incubator 'π Founder Institute,' Class of 2020 (Amsterdam).
π CURRENT FREELANCE PROJECT (JANUARY 2024 - PRESENT)
AREAS OF EXPERTISE: DESIGN LEAD, STAKEHOLDER MANAGEMENT
HIRED BY: DIGITAL AGENCY DNA
LOCATION: WORKING FROM AMSTERDAM, VALENCIA AND NEW YORK
π PROJECT 02/16 | PREVIOUS FREELANCE PROJECT (VISUALS COMING SOON)
AREAS OF EXPERTISE: UX&UI, EXPERIMENT TESTING, STAKEHOLDER MANAGEMENT, DESIGN QA, AGILE SCRUM, DEVELOPMENT SUPPORT
LOCATION: AT NEW HQ IN AMSTERDAM
Joel Peters β User Experience Design leadership | Product and Design Strategy at Booking.com
π PROJECT 01/14
DESIGNING: BRAND NEW EVBOX.COM RESPONSIVE WEBSITE + DESIGN SYSTEM (WITH DESIGN TOKENS)
FUN FACT: I WAS CHOSEN OUT OF 150 RESUMES TO WORK ON THE PROJECT
AREAS OF EXPERTISE: DESIGN LEAD, STAKEHOLDER MANAGEMENT, UX&UI, INFORMATION ARCHITECTURE, PROTOTYPING, USER TESTING, DESIGN QA, AGILE SCRUM
VISIT: EVBOX.COM
ANALYTICS: SEVEN MONTHS AFTER LAUNCH THERE IS A 15% INCREASE IN CONVERSION, A HIGHER ENGAGEMENT AND MORE TIME SPENT ON INDIVIDUAL PAGES
π PROJECT 02/14
DESIGNED: IOS APP + DESIGN SYSTEM
AREAS OF EXPERTISE: INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, PROTOTYPING, USER TESTING, DESIGN QA, AGILE SCRUM, STAKEHOLDER MANAGEMENT
LOCATION: WORKED AT THE VODAFONE GROUP HQ @ LONDON PADDINGTON OFFICE
Andrei Abraztsou β former Product Manager for Smart Homes at Vodafone
π PROJECT 03/14
π PROJECT 04/14
DESIGNED: RESPONSIVE WEBSITE + DESIGN SYSTEM
AREAS OF EXPERTISE: DESIGN LEAD, INFORMATION ARCHITECTURE, UX&UI, DIGITAL STRATEGY, STAKEHOLDER MANAGEMENT, DESIGN QA, AGILE SCRUM, WORKSHOP FACILITATION
DETAIL: TO WIN THE PROJECT I INDIVIDUALLY DEFEATED BIG DESIGN AGENCIES LIKE EDENSPIEKERMANN AND FABRIQUE IN A PITCH
VISIT: UVA.NL
Like T-Mobile, Eye Film Institute, Alila Hotels & Resorts, Greenchoice, Restocks, Boldking, and many more.
Specializing in design sprints, design thinking, lean startup, and scrum methodologies. Also an expert in online accessibility.
Assisting companies with their digital transformation by guiding stakeholders throughout the process. This is achieved through facilitating workshops, collecting and analyzing input (both internal and external), leading teams, defining roadmaps, and giving presentations.
Designing modern UX and UI, including prototypes, responsive websites, native apps, webapps, dashboards, and design (token) systems.
I am passionate about designing intelligent information architecture (UX) as well as creating well-functioning and visually appealing user interfaces (UI).
To boost my productivity and enable an early glimpse of the end product in the wireframe phase, I simultaneously work on both aspects. To achieve this, I create clickable prototypes during the design process.
Alonzo Kaya β former Director marketing Alila Hotels & Resorts
Jan-Peter Karens β CTO at Hegg Energy