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Freelance Senior UX / CX / Product Designer & Digital Strategist
 

Nowadays new companies start fresh and use popular digital tools to implement an efficient development process and management structure. Older organisations don't have this luxury and have to digitally transform. 


Over the years I worked and designed as a freelancer for many amazing commercial brands, like Zalando, Commune Hotels & Resorts, T-Mobile, W Hotels & Resorts, to name a few. But also for cumbersome institutes, like Dutch Chamber of Commerce, City of Amsterdam and University of Amsterdam. And I've seen up close how they are struggling to digitally transform.

In order for them to be able to compete with these new competitors they need to change the mindset of their in-company teams. The teams that develop digital products.

Therefore I developed 5 essential 'In Company' UX workshops that I love to facilitate and will teach your teams the essential UX basics. To change their mindset and make them lean and UX minded. And to learn how to reach the end-user before launching the product and learn valuable lessons during the development process.

 

 
 

# 1  Introduction to UX; what is user-centric design and how to apply it
#2  Understand; how to understand your target audience
#3  Form ideas; how to generate ideas for creating digital products
#4  Prototype; how to build a prototype based on these ideas
#5  Test; how to perform a usability test to test your prototype

 
 
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“Sander is one of the most talented, productive and highly collaborative designers I’ve ever worked with. He always considers all the business requirements and strives for a design that helps the business reach its goals and at the same time creates a great experience for end users. 

Sander is great at what he does, and I hope to have the pleasure of working with him again!”
— Artur Mkrtchyan CTO at Collabary by Zalando
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“Sander combines interaction & visual design to create prototypes which we can use to inspire and trigger discussions with internal stakeholders. He also produced click-demos which we tested with our neuro-usability tooling, with very compelling outcomes.

So if you want to work with someone who can disrupt your technical landscape and helps to inspire your organisation, Sander is your guy.”
— Paul Verduin Senior Digital Strategist at T-Mobile
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“We worked with Sander on a very chaotic telecoms project. But what Sander did was create order within this chaos, through his ability to visualize and simplify ideas and vision.”
— Frank Rosenhart Partner and User Experience director at Chunk
 
“Sander did an outstanding job in creating beautiful user friendly UX for the customers, but was also able to explain internally what it takes to create digital products. Besides as an external designer he brought a lot of expertise and brought the other designers to a higher level. In the end he had a substancial influence in the digital transformation process of the Chamber of Commerce. But above all Sander is a really nice guy to have in your team. He brings good spirit and business skills.”
— Michiel Huitema Segment Director at Dutch Chamber of Commerce
“Sander is a young dynamic and smart UX designer who’s willing to push his work and client to the next level! He’s never in a slightest hesitate to take the challenge to make a new concept that are unique and functional.”
— Alonzo Kaya Group Director, Digital & E-commerce at Two Roads Hospitality (former Marketing Director at Commune Hotels & Resorts
“I was struck by Sander’s forthcoming charm and curiosity. I got to know Sander as a very skilful, conceptual designer with a big love for work on complex projects. As an art director he has been able to lead the teams through tight deadlines without compromising on quality. Sander thrives for the perfect solution and is dedicated to get the most out of a project.”
— Hans Leijdekkers Creative Director at Fabrique [brands, design & interaction]
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What will you learn?
You will learn the basics about UX design. What is the 'user centric' mindset and how do you apply it? What do the 'design thinking' and 'lean startup' methodologies involve? 

You will also learn how the perfect software development process looks like and how you can apply "the double loop" theory. Plus what the difference is between Human, User and Customer Experience. In short, everything you need to know to get started with UX.


For who is this workshop?

  • Teams within startups or big organisations who want to understand the behaviour and emotions of their target audience;
  • Entrepreneurs and business owners interested in conducting UX work on their own products or services;
  • Junior & Medior (UX) designers at design agencies looking to build effective portfolios and land their next UX job;
  • Students / class keen on becoming UX designers or UX consultants;
  • Anyone aspiring to change into a career in the field of UX


Level
Beginner

 

Duration
4 hours: presentation + workshop

Costs
5 - 10 people € ...
10 - 20 people  € ...

When
There are still slots open in July and September 2018!








* Workshop #1, #2, #3 and #4 are also available as a 2 day workshop with combo discount. Contact me for options.

 
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Want to know more? Read this long read I wrote

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What will you learn?
If you want a successful digital product you need to know who your customers are and how they behave.

In this workshop you will learn how to find out who they are and how they behave. You will learn how to analyse your target audience through data and how to create personas. How to map customer journeys and how to write test scenario's. Everything you need to know to understand who they are so you know who you are dealing with. You can start creating digital products for the right audience.


For who is this workshop?

  • Teams within startups or big organisations who want to understand the behaviour and emotions of their target audience;
  • Entrepreneurs and business owners interested in conducting UX work on their own products or services;
  • Junior & Medior (UX) designers at design agencies looking to build effective portfolios and land their next UX job;
  • Students / class keen on becoming UX designers or UX consultants;
  • Anyone aspiring to change into a career in the field of UX


Level
Intermediate / Advanced

 

Duration
6 hours: presentation + workshop

Costs
5 - 10 people € ...
10 - 20 people  € ...

When
There are still slots open in July and September 2018!









* Workshop #1, #2, #3 and #4 are also available as a 2 day workshop with combo discount. Contact me for options.

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What will you learn?
You will learn as a team how to develop ideas together and use the creativity of all of your team members.

Mapping your teams ideas is very important. Hier komt nog een uitgebreidere tekst.

 

For who is this workshop?

  • Teams within startups or big organisations who want to understand the behaviour and emotions of their target audience;
  • Entrepreneurs and business owners interested in conducting UX work on their own products or services;
  • Junior & Medior (UX) designers at design agencies looking to build effective portfolios and land their next UX job;
  • Students / class keen on becoming UX designers or UX consultants;
  • Anyone aspiring to change into a career in the field of UX


Level
Intermediate / Advanced

 

Duration
8 hours

Costs
5 - 10 people € ...
10 - 20 people  € ...

When
There are still slots open in July and September 2018!

 

Rebranding workshop I facilitated at Vandejong Creative Agency

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What will you learn?
You will learn how to build a prototype you can use for usability testing with your target audience.

You will also learn within a software development proces when it's wise to build a prototype. Why writing test scenario's beforehand is important. Different ways of testing. What the difference is between a Prototype, MVP and a POC. And how to actually build one without code. At the end of the workshop you'll have a prototype on your laptop or smartphone you can show to people and do tests with.
 

For who is this workshop?

  • Teams within startups or big organisations who want to understand the behaviour and emotions of their target audience;
  • Entrepreneurs and business owners interested in conducting UX work on their own products or services;
  • Junior & Medior (UX) designers at design agencies looking to build effective portfolios and land their next UX job;
  • Students / class keen on becoming UX designers or UX consultants;
  • Anyone aspiring to change into a career in the field of UX


Level
Intermediate / Advanced

 

Duration
4 hours: presentation + workshop

Costs
5 - 10 people € ...
10 - 20 people  € ...

When
There are still slots open in July and September 2018!





* Workshop #1, #2, #3 and #4 are also available as a 2 day workshop with combo discount. Contact me for options.

 
articles_workshop2.jpg

Want to know more? Read this long read I wrote

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What will you learn?
You will learn how to perform a usability test yourself. Technically how to set one up, but also how to be the perfect observer to get the most out of your tests.

You will also learn different ways of usability testing, like verbal and neuro-feedback methodes. And how to analyse the footage to imply it into your UX / product design.



For who is this workshop?

  • Teams within startups or big organisations who want to understand the behaviour and emotions of their target audience;
  • Entrepreneurs and business owners interested in conducting UX work on their own products or services;
  • Junior & Medior (UX) designers at design agencies looking to build effective portfolios and land their next UX job;
  • Students / class keen on becoming UX designers or UX consultants;
  • Anyone aspiring to change into a career in the field of UX


Level
Intermediate / Advanced

 

Duration
4 hours: presentation + workshop

Costs
5 - 10 people € ...
10 - 20 people  € ...

When
There are still slots open in July and September 2018!







* Workshop #1, #2, #3 and #4 are also available as a 2 day workshop with combo discount. Contact me for options.

 
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