Nowadays new companies start fresh and use popular digital tools to implement an efficient development process and management structure. Older organisations don't have this luxury and have to digitally transform.
Over the years I worked and designed as a freelancer for many amazing commercial brands, like Zalando, Commune Hotels & Resorts, T-Mobile, W Hotels & Resorts, to name a few. But also for cumbersome institutes, like Dutch Chamber of Commerce, City of Amsterdam and University of Amsterdam. And I've seen up close how they are struggling to digitally transform.
In order for them to be able to compete with these new competitors they need to change the mindset of their in-company teams. The teams that develop digital products.
Therefore I developed 5 essential 'In Company' UX workshops that I love to facilitate and will teach your teams the essential UX basics. To change their mindset and make them lean and UX minded. And to learn how to reach the end-user before launching the product and learn valuable lessons during the development process.