Designed while working for Lucas & Mallee
Global brand Starwood Hotels & Resorts (with establishments in New York, Barcelona, Singapore etc) is opening a brand new W Hotel in Amsterdam, located near the Dam square. In the months before the grand opening I had the honour of designing several means of communication.
Design a vinyl record, keycards, a bill holder and a pizza box (which you will get when ordering pizza as roomservice) for the opening of this new Amsterdam establishment.
A stylish triple X logo was designed, a crossover of the Amsterdam logo and the W logo. This way the Amsterdam establishment has it's own look 'n feel within the W Hotel global branding.