Freelance Senior UX / CX / Product Designer & Digital Strategist
 
 

Role
Art Direction
Visual Design

Creative Fields
Branding
Print Design
Packaging

Credits
Designed while working for Lucas & Mallee

 

Brand
Global brand Starwood Hotels & Resorts (with establishments in New York, Barcelona, Singapore etc) is opening a brand new W Hotel in Amsterdam, located near the Dam square. In the months before the grand opening I had the honour of designing several means of communication.

Project
Design a vinyl record, keycards, a bill holder and a pizza box (which you will get when ordering pizza as roomservice) for the opening of this new Amsterdam establishment.

 
 
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vinyl1.jpg
 




A stylish triple X logo was designed, a crossover of the Amsterdam logo and the W logo. This way the Amsterdam establishment has it's own look 'n feel within the W Hotel global branding.


 

 
keycard2.jpg
5_W_billholder.jpg
pizza2b.jpg


Next please!
 

pizza3b.jpg