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Freelance Senior UX / CX / Product Designer & Digital Strategist

Emotion-driven Usability Testing

Testing a prototype for T-Mobile based on neurofeedback

This is my current talk.

How you can discover how your users really feel about your digital products? Humans are driven by emotions, so instead of listening to what people say about your product, we can now also see what their emotions are.

In this talk i showcase how a sales funnel prototype I designed for T-Mobile was tested with a neurofeedback usability test. What the results were and how I applied these learnings in the final design.

Which elements cause frustration, attention, and joy among the customers?

I talked about this before at

Adobe Live Sessions @ Awwwards Conference

(February 15th, 2019)

UX Crunch Amsterdam

(February 14th, 2019)

If you would like me to share this talk at your event, feel free to contact me


Previous Talks
& Workshops

 2019 ↓

  2018 ↓