Role
Art Direction
Design Strategy
Concept Development
Visual Design
Creative Fields
Branding
UX Design
Credits
Designed while working for Lucas & Mallee
Brand
There is a new start-up in town! It's called Saneral and it's world's first online sustainable marketplace for trading waste.
Project
Design a brand new visual identity and UX for this new online marketplace.
To design the best possible visual representation of a new company, it's important to determine the 'WHY'.
What
Global sustainable marketplace
How
Recycling waste through ecotenders
Why
Recycling is good for the environment. Let's connect companies together and give them an opportunity to trade waste.
There are 2 core values
(1) Recycling and
(2) Trade
And also 2 target audiences
(1) Providers (producers of waste) and
(2) Solvers (buyers of waste)
Providers can place so called ecotenders on the marketplace and offer their waste. Interested solvers can show their interest and start negotiating.
These core values and target audiences are being visually translated in this new visual identity.
The new logo ...
... has a clear association with recycling
... symbolises trade between two companies
... has a reference to yin yang and represents ecological balance
