Designed while working for Lucas & Mallee
There is a new start-up in town! It's called Saneral and it's world's first online sustainable marketplace for trading waste.
Design a brand new visual identity and UX for this new online marketplace.
To design the best possible visual representation of a new company, it's important to determine the 'WHY'.
Global sustainable marketplace
Recycling waste through ecotenders
Recycling is good for the environment. Let's connect companies together and give them an opportunity to trade waste.
There are 2 core values
(1) Recycling and
And also 2 target audiences
(1) Providers (producers of waste) and
(2) Solvers (buyers of waste)
Providers can place so called ecotenders on the marketplace and offer their waste. Interested solvers can show their interest and start negotiating.
These core values and target audiences are being visually translated in this new visual identity.
The new logo ...
... has a clear association with recycling
... symbolises trade between two companies
... has a reference to yin yang and represents ecological balance