Role
Art Direction
Design Strategy
Concept Development
Visual Design

Creative Fields
Branding
UX Design

Credits
Designed while working for Lucas & Mallee

Brand
There is a new start-up in town! It's called Saneral and it's world's first online sustainable marketplace for trading waste.

Project
Design a brand new visual identity and UX for this new online marketplace.

To design the best possible visual representation of a new company, it's important to determine the 'WHY'.

What
Global sustainable marketplace

How
Recycling waste through ecotenders

Why
Recycling is good for the environment. Let's connect companies together and give them an opportunity to trade waste.

There are 2 core values
(1) Recycling and
(2) Trade

And also 2 target audiences
(1) Providers (producers of waste) and
(2) Solvers (buyers of waste)

Providers can place so called ecotenders on the marketplace and offer their waste. Interested solvers can show their interest and start negotiating.

These core values and target audiences are being visually translated in this new visual identity.

The new logo ...