saneral_header.jpg
saneral_wall5.jpg
saneral_logouitlijning4.jpg
saneral_kleurverandering2_D.jpg
Saneral_businesscard_1.jpg
Saneral_businesscard2.jpg
saneral_keycord.jpg
saneral_icons.jpg
saneral_foto.jpg
saneral_laptop.jpg
saneral_laptop6.jpg
saneral_header.jpg

Saneral


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Saneral


 
 

Role
Art Direction
Design Strategy
Concept Development
Visual Design

Creative Fields
Branding
UX Design

Credits
Designed while working for Lucas & Mallee

 

Brand
There is a new start-up in town! It's called Saneral and it's world's first online sustainable marketplace for trading waste.

Project
Design a brand new visual identity and UX for this new online marketplace.

 
 
saneral_wall5.jpg

 


 


 

To design the best possible visual representation of a new company, it's important to determine the 'WHY'.

What
Global sustainable marketplace

How
Recycling waste through ecotenders

Why
Recycling is good for the environment. Let's connect companies together and give them an opportunity to trade waste.

 
 
 
 

There are 2 core values
(1) Recycling and
(2) Trade

And also 2 target audiences
(1) Providers (producers of waste) and
(2) Solvers (buyers of waste)

 
 
 

Providers can place so called ecotenders on the marketplace and offer their waste. Interested solvers can show their interest and start negotiating.

These core values and target audiences are being visually translated in this new visual identity.


The new logo ...

 

... has a clear association with recycling

... symbolises trade between two companies

... has a reference to yin yang and represents ecological balance

 
saneral_logouitlijning4.jpg

 


 


saneral_kleurverandering2_D.jpg

 


 


Saneral_businesscard_1.jpg

 


 


Saneral_businesscard2.jpg

 


 


saneral_keycord.jpg

 


 


saneral_icons.jpg

 


 


saneral_foto.jpg

 


 


saneral_laptop.jpg

 


 


saneral_laptop6.jpg