Freelance Senior UX / CX / Product Designer & Digital Strategist
ROJECT 14/14

AGU — Digital advertisement meets UX; drawing attention of millenials with css animations and moving content.

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Role
Art Direction
Concept Development
Visual Design

Creative Fields
UI/UX
Web Design
Content Creation

Credits
Designed while working for Lucas & Mallee

 

Brand
AGU is a Dutch company that makes rain and bicycle clothes. It's a brand that the older generation in the Netherlands know very well, but they need to become more well-known under a younger generation. So they've created a new and contemporary raincoat which they call the AGU GO.

Project
Design an interactive one page with webshop, for this new product. And at the same time a brand new online user interface / user experience, which serves as a basis for future online AGU projects.

 

















 

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The KISS method was applied and things were kept short & simple. The project was divided into 4 parts:

(1) Developing a new photography concept and shooting photos with photographer Snotyoung.

 

 





















 

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(2) Designing a new and modern user interface / user experience with which we made an interactive header and several CSS animations.

 
 
 
 
 





















 

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(3) Creating moving content by animating a logo animation so we can generate more user engagement.

 
 
 
 





















 

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And (4) to make it easy to buy a simple to use webshop was created. And also a store locator so you can find a store near you where you can buy the raincoat.

 
 
 
 



In need of an experienced designer? Let's do a project together!

 
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