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Freelance Senior UX / CX / Product Designer & Digital Strategist

Optimising online human experience by designing user centric branding, UX and virtual environments


Work Experience


Freelance Senior UX / CX / Product Designer & Digital Strategist + Workshop Facilitator
Sander Crombach
(Apr 2015 — present)



Eye Museum
(Sep 2018 — present)

Motorrr Freelance Design Sprint facilitator
(Sep 2018 — present)

(Jun 2016 + Dec 2017 + Sep 2018)

University of Amsterdam
(Dec 2017 — Aug 2018)

Feli (Creative Agency)
(Jul 2018)

City of Amsterdam
(Mar — Apr 2018)

T-Mobile / Motorrr
(Apr — Mar + Sep + Nov 2017)

Zalando SE
(Oct 2017 / in Berlin)

Vandejong Creative Agency
(Aug 2017)

(Jul 2017)

Dutch Chamber of Commerce
(Oct 2016 — Jul 2017)

DLL / 09:30 Creative Agency
(Sep 2016)

(Jul 2016)

Yamaha / INDG
(Mar 2016)

Art Director / Senior (UX) Designer
Lucas & Mallee

(Apr 2015 - Jun 2016)

Visual (UX) Designer

(Oct 2013 - Mar 2015)

Founder / Creative Director
Studio Jan Koek

(Sep 2006 - Sep 2013)


Creative Fields

•  User Experience design (UX)
•  Customer Experience design (CX)
•  User Interface design (UI)
•  Business Innovation design
•  Digital strategy
•  Digital Transformation consultancy
•  Design / Art Direction
•  Design Thinking
•  Design Sprint Facilitator
•  Product / Visual / Interaction design
•  Prototyping
•  User flows & Scenarios
•  Wireframing & Prototyping
•  Team & Stakeholder management
•  Customer Journey & Empathy mapping
•  Growth Hacking
•  Usability testing
•  Visual Identities
•  Design Systems
•  WCAG 2.0 accessibility
•  Voice & Text Interface design
•  Augmented Interaction design
•  Virtual Interaction design
•  Concept development
•  Online (Re)Branding
•  Content creation
•  Typography
•  Iconography
•  Illustration
•  Animation
•  Print design


Worked for ...



and many more


UX/CX vs Product Design vs Digital Strategy


As an UX/CX Designer I ...

... research my client's target audiences and create personas, map empathy & customer journeys and write test scenarios

... design prototypes and click demos and run and analyse usability tests

... design flowcharts, wireflows, wireframes and interaction designs

As a Product Designer I ...

... design modern visual identities and persuasive user interfaces

... design responsive & mobile websites, (web)apps & webtools, voice & text interfaces, modular grid systems and AR &VR experiences

... design online style guides and design systems (documented visual library guidelines)

As a Digital Strategist I ...

... facilitate workshops and design sprints

... help brands developing their brand strategy and visualising it into a brand book

... guide stakeholders through their digital transformation process while giving presentations


"Sander is one of the most talented, productive and highly collaborative designers I've ever worked with. I hope to have the pleasure of working with him again."


Artur Mkrtchyan
CTO at Collabary by Zalando



As a freelancer I ...



Design agency I worked for
Lucas & Mallee



At Lucas & Mallee I ...


  • directed and won 🏆 an international pitch for a 5 star global hotel brand, defeating design firms from Switzerland, Singapore and Australia;
  • went to Bali (Indonesia) to start the project and to visit this global hotel brand;
  • was Art Director of several big projects for global brands, including Samvardhana Motherson GroupStarwood Hotels & Resorts and Alila Hotels & Resorts;
  • worked for more than 20 different brands, including W Hotels & ResortsAlbert Heijn and AGU;
  • worked together with numerous interaction and visual designersfrontend and backend developers;
  • followed several online classes in the fields of Dynamic Brand Identity and Photography;
  • enjoyed walking during lunchbreaks with our office manager "Balthy", on a leash ...

"Sander is a young dynamic and smart UX designer who's willing to push his work and client to the next level!"


Alonzo Kaya
Director marketing, Commune Hotels & Resorts



Design agency I worked for



At Fabrique I ...


  • worked for more than 30 different brands;
  • was Art Director of several projects for different brands;
  • worked in teams with the agile-methode scrum on different projects, like;
  • worked on award-winning projects, like;
  • designed mobile websites and apps for different brands, including Gamma;
  • made (online) styleguides for (international) brands like 3Suisses and Intergamma;
  • was part of multiple usability tests while working on different projects, like;
  • followed multiple Merk Stuur Ontwerp (brand design) courses;
  • worked together with numerous interaction and visual designersfrontend and backend developers;
  • loved staring at post-its on walls ...

"I would recommend Sander for every team or agency with room for an elegant, charming and brilliant art director"


Hans Leijdekkers
Creative Director, Fabrique



Design agency I founded
Studio Jan Koek



At Studio Jan Koek I ...


  • cofounded an independent design studio and worked there for 7 years (2006 - 2013);
  • worked on more than 250 different communication projects for over 100 different brands, including Rabobank013 popcentreEffenaarcity of 's-Hertogenboschcity of TilburgZLTO and Fontys;
  • had 1 employee (developer) for three years (2010 - 2013);
  • directed 8 interns who studied at the University of Salamanca (Spain), Design Academy (Eindhoven, the Netherlands), St. Joost ('s-Hertogenbosch and Breda, the Netherlands) and Communication & Multimedia Design (Breda, the Netherlands);
  • won two times in a row 🏆🏆 the Agendainfo Award for best podium website (design) 013 popcentrum;
  • was a winner 🏆 of a Jongehonden pitch;
  • designed a magazine called 'Sjel' which was announced Book Of The Week in the popular Dutch soccer magazine 'Voetbal International';
  • designed a book that was featured in Editorial Design on Behance;
  • worked together with numerous of design studios and design freelancers;
  • gathered knowledge about acquisition, client management and (online) marketing;
  • enjoyed ordering 'fresh interns' ...

In need of an experienced designer? Let's do a project together!