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I'm an expert in modern UX (service design / AI / machine learning) ...


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I'm an expert in modern UX (service design / AI / machine learning) ...


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... and ❤ to explore AR / VR / 3D and 360º video possibilities


... and ❤ to explore AR / VR / 3D and 360º video possibilities


 


Work experience

Freelance Senior Art Director / Senior Visual + Digital (UX) Designer
SANDER CROMBACH
(Apr 2015 - present)

Art Director / Senior (UX) Designer
LUCAS & MALLEE
(Apr 2015 - Jun 2016)

Visual (UX) Designer
FABRIQUE
(Oct 2013 - Mar 2015)

Founder / Art Director / Visual Designer
STUDIO JAN KOEK
(Sep 2006 - Sep 2013)

 


Creative Fields

Design / Art Direction
Design Strategy
Business / Brand Strategy
Digital transformation
Team Management
Stakeholder management
Concept Development
Visual Identities
Online (Re)Branding
UX
Product Design
Interaction Design
Machine Learning (AI)
Web Design
Augmented Interaction Design
Virtual Interaction Design
Usability testing
Empathy & User journey mapping
Wireframing & Prototyping
User flows & Scenarios
Styleguide Design
Content Creation
Typography
Print Design
Editorial Design
Packaging
Illustration
Animation
Iconography

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Optimizing the human experience by designing user centric branding, UX and virtual environments


Optimizing the human experience by designing user centric branding, UX and virtual environments


 


As a Digital (UX) Designer I ...

... map empathy & user journeys and run and analyse usability tests with the target audience

... develop wireframes and interaction designs and design prototypes, click demo's and user interfaces

... guide stakeholders through the digital transformation process while giving presentations and participating in workshops

... design all sorts of user-centric digital products (responsive + mobile websites, (web) apps, machine learning AI and AR / VR / 3D and 360º video UX etc.)

 


As a Visual Designer I ...

... help brands developing their brand strategy and visualising it into a brand book

... design unique visual identities that reach the consumers on an emotional level and take them on a visual journey

... design brand (online) style guides, documented with visual library guidelines (typography, colors, icons & illustrations, photography, shadows & elevations, tone of voice, interaction patterns and animation elements)
 

 
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My résumé


My résumé



I've worked for ...
 

... and many others
 

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My accountant ran the numbers and working with me is apparently success guaranteed!


My accountant ran the numbers and working with me is apparently success guaranteed!




As a freelancer I ...

  • won a Silver Award at the 2016 International Visual Identity Awards for De Tekstbrouwmeester;
  • design information architecture, interaction design, usability and visual design of digital products for several global brands, including Yamaha, T-Mobile, DLL and Sawadee;
  • design an artificial intelligence (AI) machine learning application for the Dutch Chamber of Commerce;
  • am being hired by several (creative) agencies, including INDG, 09:30 Creative AgencyChunk, Holder and Ebrella;
  • design brand books, visual identities and all sorts of communication tools for several brands, including Heijmans Vastgoed B.V.;
  • work together with numerous visual and interaction designersfrontend- and backend developersdesign studios and recruiters;
  • love my new workspace at IKEA ...
     
 
 
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Lucas & Mallee


Design agency I worked for

Lucas & Mallee


Design agency I worked for

 
 



At Lucas & Mallee I ...

  • directed and won an international pitch for a 5 star global hotel brand, defeating design firms from Switzerland, Singapore and Australia;
  • went to Bali (Indonesia) to start the project and to visit this global hotel brand;
  • was Art Director of several big projects for global brands, including Samvardhana Motherson GroupStarwood Hotels & Resorts and Alila Hotels & Resorts;
  • worked for more than 20 different brands, including W Hotels & ResortsAlbert Heijn and AGU;
  • worked together with numerous interaction and visual designersfrontend and backend developers;
  • followed several online classes in the fields of Dynamic Brand Identity and Photography;
  • enjoyed walking during lunchbreaks with our office manager "Balthy", on a leash ...
     
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"A young dynamic and smart UX designer who's willing to push his work and client to the next level!"


- Alonzo Kaya (Director Digital Marketing, Commune Hotels & Resorts)

"A young dynamic and smart UX designer who's willing to push his work and client to the next level!"


- Alonzo Kaya (Director Digital Marketing, Commune Hotels & Resorts)

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Fabrique


Design agency I worked for

Fabrique


Design agency I worked for



At Fabrique I ...

  • worked for more than 30 different brands;
  • was Art Director of several projects for different brands;
  • worked in teams with the agile-methode scrum on different projects, like ING.com;
  • worked on award-winning projects, like Staatsloterij.nl;
  • designed mobile websites and apps for different brands, including Gamma;
  • made (online) styleguides for (international) brands like 3Suisses and Intergamma;
  • was part of multiple usability tests while working on different projects, like Catharijneconvent.nl;
  • followed multiple Merk Stuur Ontwerp (brand design) courses;
  • worked together with numerous interaction and visual designersfrontend and backend developers;
  • drank a lot of coffee (and by a lot, I mean a lot!)
     
 
 
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"I would recommend Sander for every team or agency with room for a brilliant art director"


- Hans Leijdekkers (Creative Director, Fabrique)

"I would recommend Sander for every team or agency with room for a brilliant art director"


- Hans Leijdekkers (Creative Director, Fabrique)

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Studio Jan Koek


Design agency I founded

Studio Jan Koek


Design agency I founded

 



At Studio Jan Koek I ...