Fabrique_3Suisses_03_klein.jpg
3Suisses_monogram.jpg
Fabrique_3Suisses_05_klein.jpg
download.jpeg
Fabrique_3Suisses_03_klein.jpg
Fab2.jpg
Fab3.jpg
3S_branding_optim.jpg
3Suisses_stationary_businesscard_optim.jpg
3Suisses-packaging-bag_optim.jpg
6.jpg
mockup06_special-copy-2-Recovered2.jpg
macbook_mock-up_cafe2.jpg
3suisses_article.jpg
Fabrique_3Suisses_03_klein.jpg

3Suisses




 

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3Suisses




 

 
 

Role
Art Direction
Design Strategy
Concept Development
Visual Design

Creative Fields
Visual Identity
Branding
Animation
Print Design
Packaging
Editorial Design

Credits
Designed while working for Fabrique

 

Brand
While working at design firm Fabrique, I had the honour to work on a big project for one of the biggest online webshops of France: 3Suisses. An international business with a rich history that goes back to 1932.

Project
Design a complete new visual identity and all sorts of different communication tools along the way

 
 
 
 
 

The concept of the new visual identity is about creating looks. If you combine two or more pieces of clothes you create a 'look'. But you can also create looks with visual elements. The '3' and the 'S' in the company's name combined together form the logotype and monogram.

It's all about mix & match: 1 + 1 = 3

 
 
 
3Suisses_monogram.jpg

 


 


Fabrique_3Suisses_05_klein.jpg

 


 


download.jpeg

 


 


Fabrique_3Suisses_03_klein.jpg

 


 


 
 

This concept is visualised in an animation where different products are being combined to create new looks.

 
 
 
 
Fab2.jpg

 


 


Fab3.jpg

 


 


 
 

For the stationary the 'je suis sentences' were created. The French word 'suis' is highlighted and with it the company can tell something about itself.

 
 
3S_branding_optim.jpg

 


 


3Suisses_stationary_businesscard_optim.jpg

 


 


 
 

These sentences are also used in packaging. On bags different sentences can be used. Telling the customer things like 'Je suis la bonne surprise du jour' (I am the surprise of the day) or 'Je suis envié par tous les hommes' (I am envied by all men). This way the brand can add emotion into their communication.

 
 
3Suisses-packaging-bag_optim.jpg

 


 


6.jpg

 


 


mockup06_special-copy-2-Recovered2.jpg

 


 


macbook_mock-up_cafe2.jpg

 


 


3suisses_article.jpg

Read a published article about it


By the French blog 'Étapes'

go →

Read a published article about it


By the French blog 'Étapes'

go →


Next please!