Freelance Senior UX / CX / Product Designer & Digital Strategist

3Suisses - New conceptual visual identity for one of the biggest online webshops of France.

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Role
Art Direction
Design Strategy
Concept Development
Visual Design

Creative Fields
Visual Identity
Branding
Animation
Print Design
Packaging
Editorial Design

Credits
Designed while working for Fabrique

 

Brand
While working at design firm Fabrique, I had the honour to work on a big project for one of the biggest online webshops of France: 3Suisses. An international business with a rich history that goes back to 1932.

Project
Design a complete new visual identity and all sorts of different communication tools along the way.

 
 
 
 
 
 
 

The concept of the new visual identity is about creating looks. If you combine two or more pieces of clothes you create a 'look'. But you can also create looks with visual elements. The '3' and the 'S' in the company's name combined together form the logotype and monogram.

It's all about mix & match: 1 + 1 = 3

 
 





















 

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This concept is visualised in an animation where different products are being combined to create new looks.

 
 
 
 
 





















 

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For the stationary the 'je suis sentences' were created. The French word 'suis' is highlighted and with it the company can tell something about itself.

 
 





















 

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These sentences are also used in packaging. On bags different sentences can be used. Telling the customer things like 'Je suis la bonne surprise du jour' (I am the surprise of the day) or 'Je suis envié par tous les hommes' (I am envied by all men). This way the brand can add emotion into their communication.

 
 




















 

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