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Freelance senior UX & UI Designer, Product Designer and Design Lead




 

Hi, I’m Sander Crombach. A freelance Design Lead & Senior Product (UX & UI) Designer

With 17+ years of experience, designing user-centric digital products that people love and trust

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Zooming out; designing digital strategies, customer journeys, information architecture and roadmaps

 

Zooming in; designing prototypes, responsive websites, native apps, webapps, dashboards and design (token) systems

Which are user-centric, easy to use, and emotionally engaging

 
 
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Collaborated with creative and digital agencies such as Fabrique, Bravoure, IceMobile, TBWA-X, DNA.inc, BrandLoyalty, ACNE, Chunk, Vandejong, Qikker Online, INDG, Motorrr, Lucas & Mallee, Aiden, 09:30, and Floyd & Hamilton


Both Adobe and Shopify have recognized me as one of the top 10 UX designers to follow on Instagram for inspiration.

I am a graduate of the incubator 'πŸŽ“ Founder Institute,' Class of 2020 (Amsterdam).

 
 
 

πŸ“‚ CURRENT FREELANCE PROJECT (JANUARY 2024 - PRESENT)

SiriusXM β€” As the Design Lead, leading a team of designers (from Spain and The Netherlands) redesigning a website that gets a 140+ million visits every year, for one of the biggest audio platforms in the United States.

AREAS OF EXPERTISE: DESIGN LEAD, STAKEHOLDER MANAGEMENT
HIRED BY: DIGITAL AGENCY DNA
LOCATION: WORKING FROM AMSTERDAM, VALENCIA AND NEW YORK
 
 
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πŸ“‚ PROJECT 02/16 | PREVIOUS FREELANCE PROJECT (VISUALS COMING SOON)

Booking.com β€” Enhancing the user experience cross-platform for the world's leader in online travel and one of the biggest tech companies in Europe, with tens of millions of daily visitors.

AREAS OF EXPERTISE: UX&UI, EXPERIMENT TESTING, STAKEHOLDER MANAGEMENT, DESIGN QA, AGILE SCRUM, DEVELOPMENT SUPPORT
LOCATION: AT NEW HQ IN AMSTERDAM
 
 
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"He impressed me with his stakeholder management and collaborative working style. He is a reliable and dependable designer who delivers quality work on time."

Joel Peters β€” User Experience Design leadership | Product and Design Strategy at Booking.com

 
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πŸ“‚ PROJECT 01/14

EVBox β€” As the Design Lead, redesigned the global .com website, with a new design (token) system, for a climate tech company that has sold over 500,000 charging stations worldwide.

DESIGNING: BRAND NEW EVBOX.COM RESPONSIVE WEBSITE + DESIGN SYSTEM (WITH DESIGN TOKENS)
FUN FACT: I WAS CHOSEN OUT OF 150 RESUMES TO WORK ON THE PROJECT
AREAS OF EXPERTISE: DESIGN LEAD, STAKEHOLDER MANAGEMENT, UX&UI, INFORMATION ARCHITECTURE, PROTOTYPING, USER TESTING, DESIGN QA, AGILE SCRUM
VISIT: EVBOX.COM
ANALYTICS: SEVEN MONTHS AFTER LAUNCH THERE IS A 15% INCREASE IN CONVERSION, A HIGHER ENGAGEMENT AND MORE TIME SPENT ON INDIVIDUAL PAGES
 
 
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"He provided great guidance for our junior designer, brought a lot of insights to the team and collaborated extremely well with everyone involved across the company."

Alex Vikner β€” Product Owner, Websites & Marketing Ops EVBox

 
 
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πŸ“‚ PROJECT 02/14

Vodafone (at their HQ in London πŸ‡¬πŸ‡§) β€” Designed a new consumer IoT app to transform your home into a smart home, for a well-known Fortune 500 company.

DESIGNED: IOS APP + DESIGN SYSTEM
AREAS OF EXPERTISE: INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, PROTOTYPING, USER TESTING, DESIGN QA, AGILE SCRUM, STAKEHOLDER MANAGEMENT
LOCATION: WORKED AT THE VODAFONE GROUP HQ @ LONDON PADDINGTON OFFICE
 
 
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"With his guidance, hard work, creativity and productivity in a short time we were able to create the concept of the new smart home experience in the VbV app.”

Andrei Abraztsou β€” former Product Manager for Smart Homes at Vodafone

 
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πŸ“‚ PROJECT 03/14

Zalando (at their HQ in Berlin πŸ‡©πŸ‡ͺ) β€” Redesign of a mobile app and desktop web tool for in-house startup Collabary, part of a world-famous e-commerce enterprise.

 
 
DESIGNED: WEB APP + NATIVE APP
AREAS OF EXPERTISE: INFORMATION ARCHITECTURE, UX&UI, VISUAL DESIGN, PROTOTYPING, USER TESTING, DIGITAL STRATEGY, WORKSHOPS
LOCATION: WORKED AT THE ZALANDO HQ BERLIN
 
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"Sander is one of the most talented, productive and highly collaborative designers I've ever worked with. I hope to have the pleasure of working with him again."

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Arthur Mkrtchyan β€” former CTO of Collabary, part of Zalando

 
 
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πŸ“‚ PROJECT 04/14

University of Amsterdam β€” As the Design Lead, redesigned the website of the largest university in the Netherlands - a 200,000-page giant - with a new modular grid and design system.

 
 
DESIGNED: RESPONSIVE WEBSITE + DESIGN SYSTEM
AREAS OF EXPERTISE: DESIGN LEAD, INFORMATION ARCHITECTURE, UX&UI, DIGITAL STRATEGY, STAKEHOLDER MANAGEMENT, DESIGN QA, AGILE SCRUM, WORKSHOP FACILITATION
DETAIL: TO WIN THE PROJECT I INDIVIDUALLY DEFEATED BIG DESIGN AGENCIES LIKE EDENSPIEKERMANN AND FABRIQUE IN A PITCH
VISIT: UVA.NL



Check also other
πŸ“‚

 
 

Like T-Mobile, Eye Film Institute, Alila Hotels & Resorts, Greenchoice, Restocks, Boldking, and many more.

 
 
 
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UXpertise

Specializing in design sprints, design thinking, lean startup, and scrum methodologies. Also an expert in online accessibility.

Assisting companies with their digital transformation by guiding stakeholders throughout the process. This is achieved through facilitating workshops, collecting and analyzing input (both internal and external), leading teams, defining roadmaps, and giving presentations.

Designing modern UX and UI, including prototypes, responsive websites, native apps, webapps, dashboards, and design (token) systems.

 

Hybrid UX & UI

I am passionate about designing intelligent information architecture (UX) as well as creating well-functioning and visually appealing user interfaces (UI).

To boost my productivity and enable an early glimpse of the end product in the wireframe phase, I simultaneously work on both aspects. To achieve this, I create clickable prototypes during the design process.

 
 

Presentations, workshops and trainings

 
 

What previous clients have to say
 

 
 

"Sander is a dynamic and smart UX designer who's willing to push his work and client to the next level!"

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Alonzo Kaya β€” former Director marketing Alila Hotels & Resorts

 
 

Articles

 
 

Internationally published articles about projects I designed πŸ‡©πŸ‡ͺπŸ‡¬πŸ‡§πŸ‡«πŸ‡·

 
 

"Even before he started he surprised me multiple times with his proactiveness and organisation skills, providing timelines for the design process just based on our conversations”

Jan-Peter Karens β€” CTO at Hegg Energy

 
 
 







Let’s start a πŸ“‚ together

 
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